WWD.com/fashion-news/fashion-features/beauty-beat-clarins-backstage-debut-ddf-sets-high-end-skin-care-trio-563816/
government-trade
government-trade

Beauty Beat: Clarins’ Backstage Debut … DDF Sets High-End Skin Care Trio

Featuring one item priced at $1,000, a new antiaging skin care range called RMX from Doctor's Dermatologic Formula will set you back a few dollars.

View Slideshow

DDF Sets High-End Skin Care Trio
NEW YORK — Featuring one item priced at $1,000, a new antiaging skin care range called RMX from Doctor’s Dermatologic Formula will set you back a few dollars — and, its creators claim, years in appearance.

“[RMX] helps cells act younger,” said Elaine Linker, co-founder of DDF. She said a mix of growth factor proteins and peptides in RMX is designed to “improve skin’s tone, elasticity and firmness and reduce fine lines and wrinkles.”

Some of the growth factor proteins and peptides featured in the line include colostrum PPC, oligopeptide CS, oligopeptide ES and acetyl hexapeptide. The company describes colostrum, which is harvested from organically grown bovine, as “one of the richest sources of proteins available.” In addition, so-called “nutritional enhancers” such as vegetable protein, rice protein, vitamins A and E and grape seed extract round out the ingredients.

“It takes into account all of the vitamins and antioxidants that the body needs for support and for acting healthier and younger,” Linker said of the range.

The RMX line features three pricing tiers: the RMX Maximum kit at $1,000, RMX Intense at $550 and RMX Essential at $200. “The idea is, depending on how environmentally damaged your skin is [determines] which concentration you need to start with,” said Linker.

RMX Maximum, which includes the line’s most highly concentrated formulation, boasts several unusual features: The product is shipped directly to customers in 28 vials, which are frozen to maintain the freshness of the ingredients. Each vial contains a protein-and-neuropeptide mixture and a nutritional enhancer; the product is also preservative- and paraben-free.

“At the time of use, you mix the powder with the nutritional enhancer so you get a fresh mix of all of the proteins and peptides known to be present in a younger person’s skin,” said Linker. In addition, each kit is assembled “at the time of the order” according to Linker, who noted an extraction process used in creating RMX Maximum is relatively costly. “Getting the proteins and peptides at the exact, correct molecular balance is very expensive,” she said.

While Linker would not comment on sales projections, industry sources estimate the line could bring in more than $10 million in first-year retail sales, with the Maximum kit making up about half of those sales. The line is rolling out now to Sephora USA and is expected to reach Nordstrom next month.

This story first appeared in the September 8, 2005 issue of WWD.  Subscribe Today.

RMX Intense features proteins in a “more moderate concentration,” according to Linker, is sold unfrozen and, like the Maximum version, is recommended to be used twice a year. Meanwhile, RMX Essential is meant to be used twice daily. Linker noted the three different concentrations correspond to different age groups; a lesser concentration, such as the Essential, is intended for younger skin, while the Maximum concentration is designed to be more appropriate for older skin.

“It’s like an exercise program. If you start exercising when you’re 25, you know you’re going to be in better shape by the time you’re 50,” she said. “If you start using the Essential when you’re 20, you’re going to look better as you get older; it’s not only restorative, it’s preventative.”
— Bryn Kenny

Clarins’ Backstage Debut
NEW YORK — Groupe Clarins is on the New York Fashion Week sponsorship bandwagon for the first time this season via its ClarinsMen brand. The French beauty marketer’s U.S. affiliate is backing John Bartlett’s men’s wear presentation Friday night and, as part of the arrangement, the brand’s “grooming team” will prepare models using ClarinsMen products for a “fresh-faced” look, Clarins stated.

Bartlett, a self-professed ClarinsMen fan, said he wanted a “healthy, well-groomed” look to complement a collection inspired by “a classic safari expedition.” Eric Horowitz, president of the Clarins brand division of Clarins Groupe USA, said, “ClarinsMen is constantly seeking out opportunities to reach men from a fresh perspective. Our participation in [Fashion Week reflects] our commitment to staying at the forefront of our field.”

View Slideshow