Clarins Lands ITF Brands NEW YORK — Clarins Fragrance Group will begin distributing ITF fragrances in the U.S., starting Jan. 1.
Lodi, Italy-based fragrance marketer ITF SpA has partnered with Clarins Fragrance Group here for Clarins to immediately "provide sales and marketing support to the existing ITF USA subsidiary," the companies jointly stated Thursday. Following a second-half transition period, Clarins will officially take over brand management, marketing and distribution for ITF's Roberto Cavalli, Gianfranco Ferre and Romeo Gigli fragrances on the first of the year.
The five-year pact with ITF is a boon for Clarins, given that Procter & Gamble will officially take over at yearend U.S. distribution of its Giorgio, Hugo Boss, Jean Patou, Lacoste and Valentino fragrances, a business that is handled by Clarins.
"With the changes we announced last year with regard to P&G, we've been very receptive to talking to people around the world about opportunities," said Ben Gillikin, president of Clarins Fragrance Group. "It's a natural fit," he said of the ITF deal. "We are very French in our portfolio with Azzaro, Thierry Mugler and Stella Cadente. To have [another] European business complements our portfolio."
Clarins has slated Cavalli and Ferre fragrance launches for the first half of next year.
The ITF-Clarins deal effectively dissolves ITF USA, which was established here in August 2002. Sharon Connelly, vice president and general manager of ITF USA, asserted that ITF USA was prevented from reaching its full distribution potential by market conditions, such as retail consolidation, and a lack of available large brands that ITF might distribute. Connelly said that she had suggested a possible deal with Clarins to management.
"My team here has done a terrific job," said Connelly. "They are so hard-working and dedicated, but [the operation was] too small to be able to fight to get to the top in the U.S., to get critical mass," she candidly added. "We could have been a distributor ourselves but did not have the infrastructure."
Citing Clarins' "strength" with its Mugler and Azzaro businesses, Connelly thought putting ITF's brands into Clarins' hands was the right step. "For the sake of the brands, something had to be done," she remarked. Praising Gillikin's integrity and his personnel, Connelly said, "It's a perfect fit for the long-range plans of the ITF brands." — Matthew W. Evans Arden Wins Judgement NEW YORK — A federal district court judge in Columbus, Ohio, on Thursday granted Elizabeth Arden Inc. a temporary restraining order against Belcam Inc., barring Belcam from using the current packaging for its Risky fragrance.
Belcam could not be reached for comment by press time.
According to Joseph R. Dreitler, partner at the law firm Jones Day, which represented Arden, his client filed a suit against Belcam on April 20 alleging trade dress infringement because the packaging for the defendant's Risky fragrance was too similar to the one used by Arden for its Curious Britney Spears scent.
In Thursday's ruling, the court found Belcam's primary business is developing and selling imitations of expensive scents at reduced prices. In the matter before the court, it noted Belcam used similar thin turquoise and bright pink contemporary floral line drawings on a black box for its Risky packaging. Lettering on the Risky box read "Our version of Curious Britney Spears." In addition, a slogan printed on the back of the box read "Created for the women who dare."
Arden uses the mark "Do you dare?" on its Britney Spears packaging.
U.S. District Court Judge Gregory Frost wrote that the standard for deciding trade restraint orders include a review of the likelihood of Arden succeeding on the merits, such as whether the trade dress used in both might lead to confusion in the marketing channels. He wrote in the ruling that "Belcam admits that it intentionally mimicked the Curious Britney Spears' trade dress."
Arden, which spent $7 million in retail advertising and $8 million on print, television and Internet advertising, will begin to sell the Spears scent in Wal-Mart in July 2005. A 1.7-oz. bottle of Belcam's Risky is already sold at the discounter for $9. The Britney Spears fragrance, also 1.7 oz., retails for $40.
Judge Frost ordered Belcam to refrain from advertising or marketing the alleged infringing packaging for its Risky fragrance, as well as remove all content from any Web site that it owns or controls. A hearing for a preliminary injunction, the next step in the legal process, is set for May 23. — Vicki M. Young
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye