Coty Inc. made two big moves on Monday, appointing George Cleary president of its Coty Beauty U.S. division and naming Oscar-winning actress Kim Basinger to be the face of a new Lancaster skin care line.

Cleary, a former Johnson & Johnson executive, is taking the reins of Coty Beauty U.S. today, the firm announced. The appointment came five months after John Galantic left to become U.S. chief operating officer of Chanel Inc.

He will be responsible for managing all Coty brands carried in broad distribution in the U.S. and will develop new business ventures and collaborations for the division, the company said in a statement. The appointment is intended to further strengthen the overall leadership of Coty Beauty, the business unit that combines Coty's mass market operations in the Americas, Europe and Asia. He will report to Hans Joachim Honigfort, president of Coty Beauty.

"Cleary's proven success, best-in-class training and entrepreneurial strengths will build upon Coty's culture of Faster, Further and Freer," Honigfort said in the statement.

Coty noted Cleary's experience in general management, sales and marketing and "extensive knowledge of the health and beauty industry."

Before joining Coty, Cleary, who was not available for comment, spent 15 years at J&J, where he worked on the Aveeno, Clean & Clear and ROC skin care brands. Most recently at J&J, he headed the health care giant's customer and business development operations outside the U.S., focusing primarily on the Chinese, Russian and Brazilian markets. He also worked as managing director of Johnson & Johnson Caribbean.

Cleary's career began in sales and trade marketing with Nestlé.

Meanwhile, Coty's selection of Basinger comes as the actress is in the news because of a contentious child custody battle with her ex-husband, actor Alec Baldwin, over their 11-year-old daughter, Ireland.

It is the first time that Basinger, who has appeared in about 40 films, including "L.A. Confidential," for which she won a best supporting actress Oscar, and "Batman," has fronted a treatment brand. The new Lancaster line is due out worldwide this fall, except for the U.S.

"The honesty of Lancaster's philosophy is what attracted me to this particular line of skin care," Basinger said in a statement.

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