By  on June 7, 2007

NEW YORK — Embellishment was the key word at Luxe Pack New York, the packaging trade show held at the Metropolitan Pavilion here May 23 and 24.

Some of the top producers of glass fragrance bottles for the prestige market — including Pochet, Saint-Gobain Desjonqueres and Bormioli Luigi — pointed to decorated glass as a major packaging trend.

"People are looking for very innovative types of decor, which gives simple glass shapes a high-end look," said Olga Bursac, vice president of sales for Bormioli Luigi USA's fragrance container division. She noted that sparkles and metallic embellishments have been popular lately, as have heavy, weighted glass bottles.

Stephane Vincenti, director of sales for Pochet of America, agreed that decorated glass is hot at the moment. He contended that, "the spraying technique for Delices de Cartier is quite special." Other highly embellished bottles produced by Pochet, he said, include Sean John's Unforgivable, Guerlain's Insolence, Tom Ford's Black Orchid and Armani Code.

Luxe Pack New York, which is in its fifth year, attracted 96 exhibitors this year, a 28 percent jump from last year's 75 exhibitors.

"Luxe Pack has become very well known," said Nathalie Grosdidier, deputy managing director at Idice Monaco, which organizes Luxe Pack's four annual shows worldwide. "Each year, the number of visitors has increased."

Nearly 1,800 visitors came to the show last month, an increase of 20 percent from the 1,500 who visited the event last year.

Saint-Gobain Desjonqueres showcased bottles decorated with its Thermo Luster process. "When the glass is hot off the mold," said Daniel Saksik, vice president of sales and marketing for the firm's perfumery division, it is given a "metallic spray." A spray was used by Saint-Gobain Desjonqueres to decorate Parfums Kenzo's Kenzo Amour bottles. Additionally, Saint-Gobain Desjonqueres' silk-screening process has been popular lately and was used to decorate Hermès' Terre d'Hermès and Guess' Suede fragrance.

Ida Traficante, vice president of sales and marketing at Bormioli Rocco USA, said that custom and stock bottles with decorative colors sprayed on the bottom are in demand. "[Customers] are taking existing lines and changing the way they decorate them and launching flankers," noted Traficante.

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