Deneuve Shines for MAC, Globes HOLLYWOOD — Catherine Deneuve's presence generated buzz even during Golden Globes weekend, when it was not uncommon to be pressed up against Tinseltown's best at one party or another.
Fighting a cold, the French legend was here to promote her role as MAC Cosmetics' newest Beauty Icon as well as to appear on the awards show. She made the rounds, from the MAC store on Robertson Boulevard to a round of parties. Through it all, she wore Lanvin and YSL, and the slimmest of cigarettes jutted from between her fingers.
"Did you see her?" said Diane Krueger, among the mix of "It" girls, including Zooey Deschanel, Selma Blair and Ali Larter, who flocked to a Friday night soiree cohosted by Vanity Fair and MAC at the Chateau Marmont penthouse. Even Anna Wintour was there, though she sounded like she may have been jesting when she told host Graydon Carter that she "flew all the way from New Zealand" just to be there.
Deneuve "was a trailblazer," said Peter Lichtenthal, MAC's global general manager. She "embodies so much about what MAC is about: being beautiful, being chic, being irreverent, being cool. Loving fashion, loving cosmetics."
The third celebrity to author a limited-addition makeup collection as part of a series that included Liza Minnelli and Diana Ross, Deneuve represents the right choice at the right moment, said John Demsey, global president of the MAC and Estée Lauder brands. "Girls are skipping jeans to wear dresses and suits, and there's a strong interest again in French style and French actors and film. They may not even know they're channeling Catherine. We have all these kids working for us. Teaching them about ‘Belle du Jour' and ‘The Hunger' and all the incredible people she knew has been fun."
As for Deneuve, who met with the MAC team three times in New York and again in Paris to collaborate on the harlequin motif and ensure the foundation was not the usual pink or yellow tone but the right beige, doing the campaign was like taking a role.
"I didn't decide to do it. I was proposed to do it, which is a very different thing. Very often journalists ask why do you accept a role. But it's not to accept. It's about being offered." With MAC, she added, "I thought this is a very special opportunity." — Rose Apodaca
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