NEW YORK — There’s a newcomer within the beauty industry’s upscale, physician-marketed skin care arena, a playing field established in recent years by names like Perricone, Murad, Bays Brown and Brandt.

José Lladós-Comenge, an endocrinologist hailing from Barcelona, is launching a treatment collection with a twist — the line is designed to not only improve the appearance of aging skin but also enhance its “receptiveness,” or sense of touch, Comenge claims.

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