NEW YORK — There’s a newcomer within the beauty industry’s upscale, physician-marketed skin care arena, a playing field established in recent years by names like Perricone, Murad, Bays Brown and Brandt.

José Lladós-Comenge, an endocrinologist hailing from Barcelona, is launching a treatment collection with a twist — the line is designed to not only improve the appearance of aging skin but also enhance its “receptiveness,” or sense of touch, Comenge claims.

The assortment of eight items, which is called Dr. Comenge BioTexture, will bow in as many as 12 Nordstrom stores later this month.

“The approach we’ve taken is to look at the interactions [between] the skin and the endocrine, nervous and immunological systems,” said Comenge. “Skin is [an outward communicator of] beauty and appearance. It’s [also] a two-way communicator — cells in the epidermis connect with the neural system, transmitting information to the brain.” Comenge asserted that this process, which he described as “tactile perception,” declines with age. He added that the skin’s “sensorial functions” can influence everything from a sense of well being to proper function of aging skin under sun exposure.

Industry sources project the line could garner first-year retail sales approaching $5 million in the U.S.

Amino acids and marine and plant proteins are key among scores of bioengineered ingredients across the collection of facial treatment products. Antiaging claims include increased production of proteins, lipids, collagen and elastin within skin cells, purportedly achieved by protein complexes, which attempt to mimic hormones that stimulate cell activity. Resulting benefits are said to include firmness, elasticity, plumped-up lines and faded wrinkles.

Comenge’s collection ranges in price from $40 to $124 and includes Intensive Night Cream, $124, which is intended for women aged 40 and above due to hormonal changes associated with age. A second night cream, $95, targets a somewhat younger consumer. There is also a day cream, $85; a men’s day cream, also $85, and a men’s post-shave treatment for $65.

Further U.S. distribution plans beyond Nordstrom call for Relax.Now Spa in San Francisco to carry the collection in two locations, and Comenge is eyeing Sephora as well as Apothia at Fred Segal as possible additional points of sale. Next month, the collection will enter distribution in Spain at beauty retailers and spas.Future product launch plans call for the rollout of new items at a rate of about one each month — and the introduction of a specially tailored spa line in the fall — until there are roughly 30 items in the total assortment.

Lavielle Moves to Lancome

NEW YORK — Thayer Lavielle has been named assistant vice president of promotional marketing for the Lancôme Division of L’Oréal USA, effective July 7. She will report to Odile Roujol, deputy general manager and senior vice president of marketing for the division.

In her new position, Lavielle will oversee all promotional marketing programs for Lancôme in the U.S. Her responsibility consists of the design, creation and execution of all special events in department and specialty stores, as well as the development of in-store collateral materials, including gift-with-purchase and purchase-with-purchase programs, for both retail events and new product launches. She joined the company in 1999 and has held a variety of roles. Most recently, she was assistant vice president of marketing for L’Oréal USA’s European Designer Fragrance division.

To access this article, click here to subscribe or to log in.

load comments
blog comments powered by Disqus