MILAN — Ferragamo Parfums has inked a deal with Singapore Airlines to do travel kits for the carrier's first-class passengers, part of a strategy intended to widen the fragrance house's presence in the travel industry.
Taking its inspiration from Tuscany, Ferragamo Parfums plans to create travel kits that will include a custom-made line of face, bath and body care products under the moniker Tuscan Soul. The kits will also include mini flacons of the Incanto or Incanto Pour Homme fragrances.
Ferragamo Parfums' two-year contract with Singapore Airlines, which will begin in September of next year, has a three-year renewable option. Plans call for the fragrance house to produce 180,000 travel kits, or roughly one million individual stockkeeping units, annually.
The Tuscan Soul face and body care products include lip balm, body moisturizer and face and hand creams, as well as aftershave lotion. Luciano Bertinelli, director of Ferragamo Parfums, said the Tuscan Soul line of products, which also includes bath gel and soap, would be expanded with a fragrance under the same name in 2008.
"We created Tuscan Soul for the travel industry, and we will be looking to put it into five-star hotel rooms in Asia in the future. We want to follow the Ferragamo client around the world," said Bertinelli.
He added the deal with Singapore Airlines was another step forward for the fragrance company, which was brought back under control of the Florence-based fashion house in 2001. Previously, the division was part of a joint venture between Ferragamo and the Bulgari Group.
"It's a massive awareness project for the brand and another building block to the future — we are really proud," said Bertinelli.— Stephanie Epiro
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De La Chevasnerie replaces Marcella Cacci, who resigned from the post and left the brand's licensee, Inter Parfums SA, at the end of June.
Since 2002, de La Chevasnerie has been vice president of international marketing of Parfums Davidoff and Chloé at Coty Inc. Prior to that, he worked in various marketing positions at LVMH Moët Hennessy Louis Vuitton, including the company's Parfums Christian Dior brand.
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