MILAN — Ferragamo Parfums has inked a deal with Singapore Airlines to do travel kits for the carrier's first-class passengers, part of a strategy intended to widen the fragrance house's presence in the travel industry.
Taking its inspiration from Tuscany, Ferragamo Parfums plans to create travel kits that will include a custom-made line of face, bath and body care products under the moniker Tuscan Soul. The kits will also include mini flacons of the Incanto or Incanto Pour Homme fragrances.
Ferragamo Parfums' two-year contract with Singapore Airlines, which will begin in September of next year, has a three-year renewable option. Plans call for the fragrance house to produce 180,000 travel kits, or roughly one million individual stockkeeping units, annually.
The Tuscan Soul face and body care products include lip balm, body moisturizer and face and hand creams, as well as aftershave lotion. Luciano Bertinelli, director of Ferragamo Parfums, said the Tuscan Soul line of products, which also includes bath gel and soap, would be expanded with a fragrance under the same name in 2008.
"We created Tuscan Soul for the travel industry, and we will be looking to put it into five-star hotel rooms in Asia in the future. We want to follow the Ferragamo client around the world," said Bertinelli.
He added the deal with Singapore Airlines was another step forward for the fragrance company, which was brought back under control of the Florence-based fashion house in 2001. Previously, the division was part of a joint venture between Ferragamo and the Bulgari Group.
"It's a massive awareness project for the brand and another building block to the future — we are really proud," said Bertinelli.— Stephanie Epiro
Parfums Burberry Appoints President PARIS — Hugues de La Chevasnerie has been named president of Parfums Burberry. He will officially take up the position in January.
De La Chevasnerie replaces Marcella Cacci, who resigned from the post and left the brand's licensee, Inter Parfums SA, at the end of June.
Since 2002, de La Chevasnerie has been vice president of international marketing of Parfums Davidoff and Chloé at Coty Inc. Prior to that, he worked in various marketing positions at LVMH Moët Hennessy Louis Vuitton, including the company's Parfums Christian Dior brand.Burberry is the star of Inter Parfums' scent portfolio, which includes such other names as Christian Lacroix and Paul Smith.
The Burberry fragrance business posted sales up 12 percent to 69.4 million euros, or $85.4 million at average exchange, for the first half of 2006.
Fresh Names Barker Senior Vice President NEW YORK — Fresh has appointed Eileen Barker as senior vice president of sales and marketing, replacing Sylvie Ganter, who left the LVMH Moët Hennessy Louis Vuitton-owned company in August after five years at Fresh.
Barker, who joined Fresh in June as senior vice president of sales, previously worked as Bobbi Brown's Midwest regional sales director. "With 12 years of industry experience, Eileen brings a solid track record of success to Fresh," said Lev Glazman, one of the brand's co-founders, in a statement.
Additionally, Rachel Hayes has joined Fresh as director of marketing and Kimberly Magee as West Coast regional sales director.
Prior to joining Fresh, Hayes was Cosmopolitan magazine's beauty director for the past 10 years and Magee was Clinique's West Coast field sales director. Both Hayes and Magee will report directly to Barker. Michael Kim, who previously was the regional sales manager for Fresh retail stores, has also been promoted to director of education, a newly created position.— Michelle Edgar
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)