MILAN — Ferragamo Parfums has inked a deal with Singapore Airlines to do travel kits for the carrier’s first-class passengers, part of a strategy intended to widen the fragrance house’s presence in the travel industry.
Taking its inspiration from Tuscany, Ferragamo Parfums plans to create travel kits that will include a custom-made line of face, bath and body care products under the moniker Tuscan Soul. The kits will also include mini flacons of the Incanto or Incanto Pour Homme fragrances.
Ferragamo Parfums’ two-year contract with Singapore Airlines, which will begin in September of next year, has a three-year renewable option. Plans call for the fragrance house to produce 180,000 travel kits, or roughly one million individual stockkeeping units, annually.
The Tuscan Soul face and body care products include lip balm, body moisturizer and face and hand creams, as well as aftershave lotion. Luciano Bertinelli, director of Ferragamo Parfums, said the Tuscan Soul line of products, which also includes bath gel and soap, would be expanded with a fragrance under the same name in 2008.
“We created Tuscan Soul for the travel industry, and we will be looking to put it into five-star hotel rooms in Asia in the future. We want to follow the Ferragamo client around the world,” said Bertinelli.
He added the deal with Singapore Airlines was another step forward for the fragrance company, which was brought back under control of the Florence-based fashion house in 2001. Previously, the division was part of a joint venture between Ferragamo and the Bulgari Group.
“It’s a massive awareness project for the brand and another building block to the future — we are really proud,” said Bertinelli.— Stephanie Epiro
Parfums Burberry Appoints President
PARIS — Hugues de La Chevasnerie has been named president of Parfums Burberry. He will officially take up the position in January.
De La Chevasnerie replaces Marcella Cacci, who resigned from the post and left the brand’s licensee, Inter Parfums SA, at the end of June.
Since 2002, de La Chevasnerie has been vice president of international marketing of Parfums Davidoff and Chloé at Coty Inc. Prior to that, he worked in various marketing positions at LVMH Moët Hennessy Louis Vuitton, including the company’s Parfums Christian Dior brand.
This story first appeared in the November 28, 2006 issue of WWD. Subscribe Today.
Burberry is the star of Inter Parfums’ scent portfolio, which includes such other names as Christian Lacroix and Paul Smith.
The Burberry fragrance business posted sales up 12 percent to 69.4 million euros, or $85.4 million at average exchange, for the first half of 2006.
Fresh Names Barker Senior Vice President
NEW YORK — Fresh has appointed Eileen Barker as senior vice president of sales and marketing, replacing Sylvie Ganter, who left the LVMH Moët Hennessy Louis Vuitton-owned company in August after five years at Fresh.
Barker, who joined Fresh in June as senior vice president of sales, previously worked as Bobbi Brown’s Midwest regional sales director. “With 12 years of industry experience, Eileen brings a solid track record of success to Fresh,” said Lev Glazman, one of the brand’s co-founders, in a statement.
Additionally, Rachel Hayes has joined Fresh as director of marketing and Kimberly Magee as West Coast regional sales director.
Prior to joining Fresh, Hayes was Cosmopolitan magazine’s beauty director for the past 10 years and Magee was Clinique’s West Coast field sales director. Both Hayes and Magee will report directly to Barker. Michael Kim, who previously was the regional sales manager for Fresh retail stores, has also been promoted to director of education, a newly created position.— Michelle Edgar