NEW YORK — Frederic Malle has set his sights on Manhattan.

Malle, who markets a line of fragrances independently created by some of the top perfumers in the fragrance industry, is scouting locations on the Upper East Side for his first freestanding store outside of Paris.

"The first branching out will be New York," Malle said during a recent interview.

He anticipates opening a boutique here within the next 12 months. And while his three boutiques in the City of Light average about 600 square feet, Malle believes his first New York store could exceed 1,000 square feet.

"I don't want a shoebox on Madison Avenue," he said. "That's not what we are about. I want to do something a bit more glamorous."

Malle, who moved to the U.S. and established Editions de Parfums Frederic Malle Inc. here in September of last year, said his long-term plan is to open freestanding stores in selected U.S. cities.

He also wants to build the business in Barneys New York, which carries the brand in five stores in the U.S. By yearend, Malle expects to be carried in a total of seven Barneys locations.

In the near term, Malle is set to launch in the U.S. his 16th scent, a men's fragrance called Bois d'Orage (Thunder Wood, in English). The scent was created by Pierre Bourdon of Fragrance Resources, who also created Davidoff Cool Water.

Bois d'Orage mixes notes of pimento and galbanum with angelica, iris, cedarwood and vetiver. The scent also includes accords of patchouli, karanal, incense and musk.

Bois d'Orage, which is slated to make its debut in the U.S. in late September, will be available in a 50-ml. version for $125 and a 100-ml. size for $185.

Industry sources estimate the scent could generate first-year sales of 500,000 euros, or $681,000 at current exchange rates.

Sales of Editions de Parfums Frederic Malle reached 5 million euros, or $6.3 million at average exchange, for 2006, up roughly 31 percent over 2005, according to estimates by industry sources.

Malle anticipates sales this year will again reach a growth rate of about 30 percent.Internationally, the brand's wholesale network includes about 50 doors in Europe and Asia. — Matthew W. Evans

Coty Appoints Macchio to R&D Post

Coty Inc. has named Ralph Macchio senior vice president, global research and development, and chief scientific officer, a new position.

Macchio, who joined Coty in 1992, was most recently general manager of the firm's research facility in Morris Plains, N.J., where he led the global research and development of all Coty Inc. toiletries, color cosmetics, fragrances and other personal care items, according to the company.

In his new post, Macchio's responsibilities will include "strengthening Coty's innovative capabilities while improving upon the best R&D practices," the company said in a statement. Macchio will work with the firm's Coty Prestige and Coty Beauty divisions "to tighten business development and strategies across product teams," according to Coty.

L'Oréal Scents Take Father's Day

Results for men's fragrance sales prior to Father's Day are in — and four out of the top five selling scents are marketed by L'Oréal, according to data from The NPD Group Inc.. During the week of June 10 to June 16, Giorgio Armani's Acqua di Gio Pour Homme ranked number one in sales, followed by Sean John's Unforgivable, Polo Double Black, Armani Code and Armani Attitude. The Estée Lauder Cos. Inc. markets Sean "Diddy" Combs' Unforgivable fragrance.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus