Hot Kiss to Unveil First Three Scents LOS ANGELES — Pop princesses will have more options on perfume shelves this holiday season thanks to junior apparel company Hot Kiss Inc.'s first fragrances.
The fragrance collection, which is expected to include three scents, each retailing for around $35, will be produced by Demeter Fragrance Library under a licensing agreement. It's the latest addition to Los Angeles-based Hot Kiss' burgeoning lifestyle offering. The company has put its name on everything — from eyewear to intimates to luggage — that a trendy teenager or young woman could possibly desire.
"We have become such a lifestyle that we wanted to complete that circle," said Moshe Tsabag, chief executive officer of Hot Kiss. "The thing that was the most natural to do was the fragrance."
He estimates the Hot Kiss scent collection will generate $4 million in sales volume during its first year.
David Horner, a principal and strategic planning consultant at Demeter, which is known for capturing familiar smells such as Play-Doh and Ginger Cookies, said he is taking a fashion approach to Hot Kiss perfume.
"The thrust of our fragrance creation is: You don't wear last year's clothes, why wear last year's fragrance," he said. He is still working on the precise formulation of the scents.
The Hot Kiss perfume bottle is also being fine-tuned, but Horner described the look as "fashionista." Tsabag envisions the packaging to be thin and tall, perhaps 6 inches, with a cap shaped like lips. "It is sleek and narrow, very sexy-looking. Not a very bulky thing," he said.
Horner is investigating several tactics to get the Hot Kiss fragrance into the hands of consumers. Some probabilities: putting the scent on hangtags or in Hot Kiss shoe boxes. One likely maneuver is pairing a small tester with a larger bottle so customers can carry a small amount in their purses and share the scent with friends.
Horner anticipates that retail distribution will be strong in apparel specialty stores, where Hot Kiss already has a significant presence, with department stores playing a secondary role. With the right specialty store deal, he projected that Hot Kiss' fragrance collection could rapidly be available in 1,000 doors."I don't think my customer goes to the traditional department stores," Horner said. "Department stores aren't any longer a destination for young, beauty-savvy people." — By Rachel Brown
N.Y. Doctor Files Suit Against Arden NEW YORK — Elizabeth Arden was hit with a $10 million false endorsement lawsuit last week over advertising for its Prevage products.
Elizabeth Arden declined to comment on the lawsuit.
Amy B. Lewis, a New York physician practicing cosmetic medicine and dermatology, filed a lawsuit in federal court in Manhattan against Arden for allegedly using her name to endorse its Prevage skin care products without her permission. Lewis' complaint includes allegations of false endorsement, false advertising, dilution of trademark, invasion of privacy and fraud. She is asking for a minimum of $10 million in damages.
According to court documents, Arden asked Lewis to provide a quote about the antioxidant in the Prevage line for use in internal marketing materials and in-store materials distributed to Saks Fifth Avenue here last fall. Lewis alleged that she was not told that her opinion would "be featured in a marketing campaign suggesting a professional endorsement of Arden's Prevage skin care product." Lewis' statement has appeared in an international marketing campaign that included newspapers, magazines, the Internet, in-store circulars and displays, according to the complaint. — Liza Casabona
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye