LOS ANGELES — Jafra Cosmetics International has stayed within the direct-selling fold with the selection of its new chief executive officer.
Frank Mineo, who was most recently president worldwide of Blyth-owned, direct-sales candles and accessories company PartyLite, has assumed the Jafra ceo post following the retirement of Eugenio Lopez-Barrios. Before his 13-year run at PartyLite, Mineo worked for seven years at Jafra, where he had been controller for the U.S. and, separately, for Europe.
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