NEW YORK — Jessica Simpson may have had her dessert first but now she's moving on to fragrance.

The singer-actress, who launched a bath and body care line called Dessert Beauty in 2004, will develop a fragrance that is due to be launched in July 2008.

The signature scent will be produced by Parlux Fragrances Inc. in conjunction with Camuto Group, which holds the master license for the Simpson brand.

"I wanted to partner with a company that would be able to express my personality through a fragrance," Simpson said in a statement. "After meeting with Parlux, I'm extremely excited to start the development process with them."

In addition to Dessert Beauty, another of Simpson's beauty exploits is a clip-in hair extensions line called HairDo. The brand, which was developed along with hairstylist Ken Paves and Hair U Wear, a wig and hair extension manufacturer and distributor, was launched last year.

"We are proud to partner with both the Camuto Group and Jessica Simpson, whose talent, charm and values have made her America's Sweetheart and have shown her to be the kind of person that women of all ages can admire," Neil Katz, chairman and chief executive officer of Parlux, said in the statement. "Having Jessica as a partner is a great global opportunity for our company."

Added Vince Camuto, ceo of the Camuto Group, in the statement, "Fragrance is a natural product expansion for the Jessica Simpson lifestyle brand." Simpson's other properties include a shoe collection, which was launched last year. And, set to launch this fall are Simpson sunglasses, a swimwear collection and lingerie.

Parlux also produces Paris Hilton's fragrances. Additionally, it markets scents under such brands as Guess, XOXO, Ocean Pacific, Maria Sharapova, Andy Roddick, Baby Gund and Fred Hayman Beverly Hills. — Matthew W. Evans

Collins Talks Longevity at Harvey Nichols

LONDON — Septuagenarian actress Joan Collins credits a balanced lifestyle for her long-lasting good looks.

"I'm lucky that I have good genes, and I have definitely taken care of myself," said Collins, who made an appearance at Harvey Nichols department store here Tuesday to promote skin care brand Cellex-C's Age.Less 15 serum. "I eat what I want when I want — which is not junk food."Collins added she cleanses, tones and moisturizes her skin regularly and scrupulously removes makeup.

"I'm a voracious sunbather — my skin is very tanned, but I have no tan above here," she added, pointing to her collarbone. "I think my skin has improved a great deal [since using Age.Less 15]."

Collins suggested her beauty regimen and her position as a skin care spokeswoman make for a good example for mature women, who are often courted by beauty companies with advertising fronted by women in their 20s.

"I think I'm a very good example for women who take care of their skin," she said. "I always think that being born good-looking is like being born rich and getting poorer — you've got to protect what you've got." — Brid Costello

L'Oréal Reacts to Reduced Fine

PARIS — L'Oréal's Luxury Products Division on Tuesday denied any involvement in a vertical agreement with retailers.

In a statement, the French beauty giant's prestige division reacted to a reduction in a previous fine — one imposed by Le Conseil de la Concurrence, France's competition watchdog, in March 2006 — and said L'Oréal was pleased. "However, the Luxury Products Division refutes all involvement in a so-called agreement between retailers and brands," the statement said.

As reported, 13 prestige beauty brands and France's three leading selective perfumeries were fined a combined 46.2 million euros, or $62.2 million at current exchange, last year for fixing retail prices between 1997 and 2000.

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