NEW YORK — Jennifer Lopez’s second fragrance — and its accompanying media plan — proves that Lancaster isn’t willing to sit still with its hottest license.

In fact, Still Jennifer Lopez, the second Lopez scent from Coty’s Lancaster Group Worldwide division, could end up outselling its popular younger sister — giving Michele Scannavini, president of Lancaster globally, and Bob Cankes, president of Lancaster in the U.S., a strong base upon which to continue building Lancaster into a fragrance powerhouse in the U.S.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus