NEW YORK — Kenzo Parfums North America has planned a series of initiatives designed to cultivate its Flower By Kenzo collection — and slowly raise the profile of the brand’s overall fragrance business in the U.S.
A multitiered strategy for the LVMH Moët Hennessy Louis Vuitton-owned firm includes launching three new scents this fall — a trio called Le Parfum — within the Flower By Kenzo collection. It also involves going live with a beauty e-commerce site designed to be separate from Kenzo’s fashion site. Additionally, an introduction in the U.S. of Kenzo’s two-year-old KenzoKi skin care line has been set for early next year.
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