NEW YORK — Nars has launched its first separate counter in the U.S. at Lord & Taylor’s Fifth Avenue flagship here. The counter claims 154 square feet of prime real estate at the front of the store leading into the beauty department, which is next to the Chanel counter.

“Corporately Nars is and will continue to be a very important part of our business going forward,” said Barbara Zinn Moore, senior vice president of cosmetics and fragrances for Lord & Taylor. “It’s a modern, upscale brand that brings a lot of excitement to all of our stores as well as significant sales. I am particularly proud that our Fifth Avenue door has the first Nars installation in the U.S. Our business has been terrific and I look forward to tremendous growth with the brand next year.”

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