LOS ANGELES — Lancôme, in its second year as official partner with the Emmy Awards, transported its creative team and latest products to Beverly Hills’ Peninsula Hotel on Aug. 7, once again giving 60 makeup artists, all members of the...
LOS ANGELES — Lancôme, in its second year as official partner with the Emmy Awards, transported its creative team and latest products to Beverly Hills’ Peninsula Hotel on Aug. 7, once again giving 60 makeup artists, all members of the Academy of Television Arts and Sciences, a chance to sample and order goods they’ll use on this year’s nominees and attendees. “It’s great to see over half of the makeup artists we met last year returning,” said Ross Burton, Lancôme’s national artistic director, who demonstrated looks from the Urban Eve collection, versatile products in shades of red and gray. Makeup artist Kate Shorter brought a friend, actress Jennifer Coolidge, noting, “She really likes makeup, and this way I can sample it on somebody.” Coolidge was more than happy to oblige, taking a shine to the Juicy Tubes and Juicy Rouge products, and adding, “I wanted to be a makeup artist. I’m obsessed and I own it all.” The Lancôme-Emmys partnership also entails a beauty suite at the Peninsula open to all nominees Sept. 17 and a beauty lounge staffed by eight Lancôme makeup artists at the Shrine Auditorium on Sept. 21, the day of the show. There is also a touch-up station in the green room so presenters can powder their noses before they go onstage. The difference from last year, a Lancôme spokesperson said, “is that FOX is a younger, hipper network, so expect our lounge to follow that theme.” Last season, the Emmys were carried on NBC.
In other Lancôme media incursions, the brand bought a special place in Vanity Fair’s 20th-anniversary issue, which is dedicated to Europe’s royalty. Instead of featuring product, ad visuals, which were photographed by Brigitte Lancôme, display portraits of Mena Suvari, Elizabeth Jagger and Devon Aoki posing together.
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