By  on June 12, 2007

PARIS — British actress Kate Winslet has been named as the new face of Lancôme's Trésor fragrance, the L'Oréal-owned company said Monday night, confirming reports in WWD.

The announcement, which was made during a dinner attended by 250 people at the Musée Rodin here, was broadcast live on the Internet, a first for a luxury brand, according to Lancôme.

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