Lanvin, Inter Parfums Sign Licensing Deal

PARIS — Lanvin SA and Inter Parfums SA have inked a worldwide licensing agreement to create, develop and distribute Lanvin fragrances, the companies said Tuesday.

As reported, Lanvin and Inter Parfums had announced earlier this month that a deal was in the works.

The 15-year agreement will take effect July 1 and will include an up-front license fee of $19.4 million at current exchange rates, or 16 million euros. The deal also encompasses Lanvin’s existing inventory, which totals $7.3 million, or 6 million euros, advertising expenditure and royalty payments.

“This agreement will give Lanvin resources to grow in the luxury ready-to-wear market while consolidating the work devoted to turning around fragrances which began two years ago,” said Sing Ming Chu, chairman and chief executive officer of Lanvin SA, in the statement.

“This partnership fits perfectly with our growth strategy of developing and expanding Inter Parfums’ brand portfolio,” said Philippe Benacin, chairman and chief executive officer of Inter Parfums. “A new line should be launched within 18 to 24 months.”

Lanvin announced earlier this year it would exit the fragrance and watch businesses in an effort to reduce losses and focus on its core businesses — high-end rtw for men and women. — Brid Costello

Bendel to Build Scents

NEW YORK — Henri Bendel is feeling fragrant. The retailer, which introduced a collection of candles and home fragrances in October and a fine fragrance line in April, is rolling out several new line extensions for fall 2004.

Additions to the home fragrance line will include five new candles in scents like Birch and Honey. Four new fragrances, such as Wild Fig and Blackberry & Cassis, will be added to the fine fragrance line.

“It’s going back to the legacy of Mr. Bendel,” said Ed Burstell, vice president and general manager of Henri Bendel. “[In the past], he created a range of fragrances — in the Sixties and Seventies they were sold in some of the chicest shops in the world.”

The fine fragrance line features five scents: Rare Mimosa, Orange Flower, Jasmine & Tuberose, Vanilla Flower and Rose Petals. Each of the line’s seven offerings, including an eau de toilette, a body wash, a body cream and a shower gel, is available in each scent. It ranges from $12.50 for the soap to $48 for the edt.The home collection includes 12 candles in fragrances such as Eucalyptus and Pomegranate, soaps in eight scents, among them Garden Mint and Lemon Verbena, and room fragrances in eight scents, including Lily of the Valley and Lavender Leaves. The line ranges from $8 for a silver metal candle lid to $43 for a candle gift set featuring a leather base.

Both the home and fine fragrance lines are available at Henri Bendel in New York, select Bath & Body Works flagship stores, Studio Fred Segal in Santa Monica, Calif., and Visionary Living in London.

While Burstell declined to comment on sales projections, industry sources predict that both the home and fine fragrance lines combined could pull in more than $1 million in first-year sales. — Bryn Kenny

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