NEW YORK — With its first fragrance, accessories house Leiber is taking the high-end road in conjunction with licensee Pulse Points, the joint venture between fragrance house Mane and distributor Gary Farn Ltd.
In keeping with the brand's upscale positioning, the Leiber scent, a feminine eau de parfum, will be launched in 150 doors, including Saks Fifth Avenue, Neiman Marcus and Bloomingdale's, in September. The scent also will be carried at Leiber's six boutiques in the U.S.
"The Leiber customer wants something exceptionally crafted, rare and not available to everyone," Leiber's president and creative director, Frank Zambrelli, said in a recent interview. "We wanted to express that in a fragrance." Zambrelli noted Leiber accessories are carried in about 200 doors in the U.S.
The Leiber scent will be available in three sizes: a 1.7-oz. edp for $110; 1 oz. for $75 and a 0.33-oz. purse spray with refill for $95. Ancillaries such as body cream, $80, and a candle, $65, will accompany the scent at launch.
Industry sources estimate Leiber's inaugural scent could generate $2 million in first-year retail sales.
The fragrance, which was blended by Mane perfumer Karine Dubreuil, features top notes of bergamot, mandarin leaf, pineapple and osmanthus; a heart of pimento, rose absolu, rose essence, jasmine absolu, mimosa absolu, gardenia and cyclamen, and base notes of cedar, amber, musk, patchouli and vanilla.
"It's a clear message," said Dubreuil, who described the scent as a modern chypre oriental. "It's a mixture of luxury and precious materials, especially the wood [accords]," she added, citing the absolu ingredients used in the scent.
"We're capturing a Leiber moment in a fragrance," said Theresa Plavoukis, vice president of marketing for Gary Farn Ltd. "The look is beautiful, sensual and luxurious."
The bottle is meant to resemble an Asscher-cut diamond, "an oversized cocktail ring," said Zambrelli.
Hinting at plans to create more Leiber fragrances, Zambrelli said: "This has to be the anchor for Leiber fragrances. It has to be as relevant 50 years from now as it is today."It is a first step into what I think will be a very significant part of the business," he added. "I could see a full-fledged color and treatment line someday, but we'll make a few nice fragrances first." — Matthew W. Evans
FIT Students Take On Loyalty
Fashion Institute of Technology students gave Capstone presentations on how luxury brands can establish customer loyalty during an event that included a graduation reception at the school Wednesday.
Design firm Ideo developed a framework meant to inspire new approaches among students who were encouraged to rethink consumers' relationship with luxury brands. With the help of Paul Bennett, co-creative director of Ideo, the teams of about five students each applied the concept to four brands — LVMH Moët Hennessy Louis Vuitton, Motorola, Starwood Hotels and the Estée Lauder cosmetics brand.
Each project involved making up fictitious consumers and evaluated each company's target consumer.
This year, about 20 students graduated from the master's degree program in cosmetics and fragrance marketing and management. — Michelle Edgar
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews