Lisa Hoffman has a new destination: bath and body care.
Less than a year after releasing Night and Day 24 Hour Skincare, Hoffman is expanding the antiaging line with a spa body collection — divided into bath and shower products — set to hit shelves in September. Like the prestige skin care items, the body products will be available in single-dose, disposable ampoules to streamline beauty regimens for on-the-go users.
"This system of simplifying skin care has many applications for women who travel and are just time-stressed in general," said Hoffman, the jet-setting wife of actor Dustin Hoffman, who founded the line to ease her packing routine. "It was more than a skin care concept. It was a lifestyle concept. It was a natural first extension to move to body care."
The shower lineup features cleansing gel, body scrub, body oil, body lotion and hand and foot cream; body soak, body wash, body polisher, body cream and hand and foot butter are in the bath lineup. Bath and shower products are numbered one through five to indicate the order in which they should be applied. Although prices are still being nailed down, items are expected to go for $15 to $55.
"We believe that when the consumer takes a shower, it is very different than when she takes a bath," said Pamela Vaile, a product and marketing consultant to Hoffman. "Bath is really about de-stressing. The formulas are very rich and textured. The shower is a quick way to cleanse. It is more about reinvigoration; starting the day or evening."
To formulate the body collection's fragrance, Hoffman worked with Givaudan, which conducted a scent trek to rain forests around the globe to find exotic natural ingredients. Vaile claimed that two ingredients — Japanese agarwood and Star of Madagascar orchid — have never before been introduced to Western perfumery. Other ingredients in the spa body collection are acai oil, Cupuaçu butter, palm milk and crushed bamboo, and extracts of bamboo, star fruit, orchid, Hawaiian white honey, catuaba and guarana.
"The rain forest story is very relevant right now with the message of green and how important the green movement is to the consumer," said Vaile. "There is a whole focus on really quality natural ingredients." Hoffman added that a portion of the collection's proceeds would go to a rain forest preservation group she declined to name because the arrangement is not yet final.Hoffman's current prestige distribution is limited to Apothia at Fred Segal in Los Angeles, Harvey Nichols in the U.K. and Dublin, Bergdorf Goodman and Colette in Paris. Separately, Hoffman has created a skin care line exclusively for the Home Shopping Network that is based around a weekly ampoule system. Three HSN shows on June 29 will highlight Hoffman's brand.
"We will expand our retail distribution, but we will do it intelligently and in a manner that makes sense for the brand," said Hoffman. "We will build the brand to maintain the prestige image."
Industry sources estimate the brand will generate $3 million to $5 million in first-year retail sales.
Vaile said "aggressive movement in terms of sales" is coming from the ampoule items, but some customers are switching to full-size versions, which Hoffman has offered in skin care and will offer in body products as well. "Many customers are buying the packets to try for their travel and portable needs and then they are converting over to the brand," said Vaile. The brand's user-friendly packaging was designed by Marc Rosen Associates.
Later this year, Hoffman will unveil a fragrance collection that is being developed with Givaudan. Next year, she hopes to launch three more collections.
Lebanese Journalist Receives Group Clarins Award
PARIS — Groupe Clarins named Lebanese journalist May Chidiac winner of its 11th Prix de la Femme Dynamisante in Paris on Friday. Chidiac, who survived an assassination attempt in 2005, created a foundation last October to help the child victims of conflicts in Lebanon. The ceremony was a particularly emotion-filled event as previous prizewinners paid tribute to Jacques Courtin-Clarins, the company's founder, who died in March. His son Christian Courtin-Clarins, Clarins' president and chief executive officer, tearfully thanked guests for all the condolences the family had received. "That really helped us," he said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast