Lisa Hoffman has a new destination: bath and body care.
Less than a year after releasing Night and Day 24 Hour Skincare, Hoffman is expanding the antiaging line with a spa body collection — divided into bath and shower products — set to hit shelves in September. Like the prestige skin care items, the body products will be available in single-dose, disposable ampoules to streamline beauty regimens for on-the-go users.
"This system of simplifying skin care has many applications for women who travel and are just time-stressed in general," said Hoffman, the jet-setting wife of actor Dustin Hoffman, who founded the line to ease her packing routine. "It was more than a skin care concept. It was a lifestyle concept. It was a natural first extension to move to body care."
The shower lineup features cleansing gel, body scrub, body oil, body lotion and hand and foot cream; body soak, body wash, body polisher, body cream and hand and foot butter are in the bath lineup. Bath and shower products are numbered one through five to indicate the order in which they should be applied. Although prices are still being nailed down, items are expected to go for $15 to $55.
"We believe that when the consumer takes a shower, it is very different than when she takes a bath," said Pamela Vaile, a product and marketing consultant to Hoffman. "Bath is really about de-stressing. The formulas are very rich and textured. The shower is a quick way to cleanse. It is more about reinvigoration; starting the day or evening."
To formulate the body collection's fragrance, Hoffman worked with Givaudan, which conducted a scent trek to rain forests around the globe to find exotic natural ingredients. Vaile claimed that two ingredients — Japanese agarwood and Star of Madagascar orchid — have never before been introduced to Western perfumery. Other ingredients in the spa body collection are acai oil, Cupuaçu butter, palm milk and crushed bamboo, and extracts of bamboo, star fruit, orchid, Hawaiian white honey, catuaba and guarana.
"The rain forest story is very relevant right now with the message of green and how important the green movement is to the consumer," said Vaile. "There is a whole focus on really quality natural ingredients." Hoffman added that a portion of the collection's proceeds would go to a rain forest preservation group she declined to name because the arrangement is not yet final.
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