By  on March 8, 2007

After building a career behind the camera beautifying the likes of Sharon Stone, Kate Beckinsale and Scarlett Johansson, makeup artist Tricia Sawyer is moving into the spotlight next month with the launch of her beauty line on QVC.

The launch follows a successful introductory appearance on the shopping channel's "Beauty Newsmakers" program in February, during which Sawyer estimated 4,000 units of Eye Slept Cream, an under-eye revitalizer, sold in about six minutes. Sawyer will fill an hour on a subsequent appearance on April 22 at 10 a.m., when she adds six more items to her menu of available products.

"You can only do so many women one-on-one [at a] counter or in-store at a time," said Sawyer, who gained experience in makeup instruction as a spokeswoman for Prescriptives Cosmetics from 1995 to 1999. "I really wanted attainable beauty, and I wanted to show as many people as I could. QVC is amazing at that."

Allen Burke, QVC's director of beauty merchandising, compared Sawyer's partnership with QVC to a marriage. "We are in this business together," he said. "It is a collaborative effort, but the inspiration starts with the product developer. What is tremendously impressive about Tricia is that she is such a great product developer. She has probably got 1,000 ideas."

The idea for Sawyer's first product, Eye Slept, was cultivated in her bathroom four years ago. Feeling tired after the birth of her son, now five, she blended several ingredients to concoct a mix that would brighten dull skin. "I got creative," she recalled. "I want to be able to walk outside not wearing a full face of makeup, but look awake and alive."

The aptly titled Alive, a botanical-loaded moisturizer priced at $34 on QVC, succeeded $21 Eye Slept. The other products rounding out Sawyer's QVC roster are a powder and brush duo for $59, iridescent powder shades dubbed Starlets for $21, an Essentials Palette of neutral eye shadows for $34, a one-step smoky eye tool called Smoke and Mirrors for $20, and a foundation and blush combo for $51.

Sawyer's nearly two-decade relationship with Stone began on the movie "Where Sleeping Dogs Lie." She continued to hone Stone's look in notable films such as "Basic Instinct" and "Casino," on the red carpet and in magazines (Stone with slicked-back hair and barely-there makeup on a mid-Nineties Harper's Bazaar cover is a Sawyer favorite).

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