BERLIN — Maurer + Wirtz, one of the leading players in Germany’s so-called “bridge” fragrance sector, now wants to build a bridge to the Americas.
The over 150-year-old firm, based in Stolberg, Germany, is best known for its Tabac, Nonchalance and Betty Barclay fragrance ranges. These are primarily sold at drugstore chains, department stores and perfumeries in its main market of Germany, but Maurer + Wirtz is also in 135 countries worldwide. The full brand portfolio includes S. Oliver, Carlo Colucci, Venice Beach, Cybersp@ace and Blind Date.
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