NEW YORK — Trish McEvoy has attempted to eliminate the intimidation factor.

In her first book, “The Power of Makeup: Looking Your Best at Every Age” from Simon & Schuster, McEvoy has developed a system to help women identify their “Level,” find their comfort zone, and create a makeup routine that fits their lifestyle. The book, which retails for $29.95, is due to arrive at Saks Fifth Avenue in New York City on Oct. 8 and will hit bookstores, as well as beauty retail environments, at the end of October.

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