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Beauty Beat: New York & Co. Signs With Inter Parfums… Model Unveils Jamie O Antiaging Line… Gaultier’s Fleur Bows on West Coast

Inter Parfums Inc., which produces personal care products for Gap Inc. and is the fragrance licensee for Quiksilver, has a new client - women's wear retailer New York & Company Inc.

NEW YORK — Inter Parfums Inc., which produces personal care products for Gap Inc. and is the fragrance licensee for Quiksilver, has a new client — women’s wear retailer New York & Company Inc.

Inter Parfums and New York & Co. said Wednes­day the fragrance producer would design and manufacture a new line of personal care products to be carried at New York & Co.’s 562 retail stores in the U.S. and on nyandcompany.com.

“We anticipate that the initial line of bath and body products will be in New York & Co. stores late this year or early next year,” Jean Madar, chairman and chief executive officer of Inter Parfums, said in a statement with New York & Co. “The products that we are developing are designed for the target New York & Co. customer, the fashion-conscious, value-sensitive woman between the ages of 25 and 45.”

Under the agreement, Inter Parfums will oversee product development, formula creation, packaging and manufacturing and New York & Co. will handle marketing and selling of the items in its stores, according to the firms.

“Bath and body products represent an ideal new category for brand extension,” Richard P. Crystal, New York & Co.’s chairman and ceo, said in the statement. “In addition to increasing our market penetration by opening new stores, an important part of our growth strategy is to offer new, brand-appropriate products to our customers. We expect this effort to assist us in increasing items per transaction and importantly grow sales in a category that is highly demanded by our customer base.”

New York & Co. had sales of $802.9 million during the nine-month period that ended Oct. 28. Inter Parfums, which recorded sales of $321.1 million in 2006, develops, manufactures and distributes prestige perfumes and cosmetics as the worldwide licensee for Burberry, Lanvin, Paul Smith, S.T. Dupont, Christian Lacroix, Quiksilver/Roxy, and Van Cleef & Arpels. It also has a controlling interest in men’s skin care marketer Nickel S.A.

Model Unveils Jamie O Antiaging Line

DALLAS — Jamie O’Banion believes the time to start bolstering the skin with antiaging products is at the tender age of 20, and that’s why the 25-year-old model has launched a skin care company with her father, anesthesiologist Terry James.

This story first appeared in the April 10, 2007 issue of WWD.  Subscribe Today.

James 10 years ago began developing clinical skin care products that O’Banion used. When friends asked her advice on skin care, she felt there was an opportunity to do a product line.

The result is a brand called Jamie O, and the father-daughter team is starting small with two treatments. They plan to add cleansers and moisturizers this fall.

Rewind Time, a vitamin C serum, uses a tiny lipid to deliver the vitamin to the dermal layer of the skin to stimulate collagen and elastin production in skin layers, she said. It’s $78 for 1 oz.

Crystal Radiance relies on magnesium ascorbyl phosphate and lactic acid to strip dead skin and stimulate skin production. The $69 kit includes a 1.7-oz. Crystal Mask and a 1.7-oz. liquid activator.

O’Banion carries the items on her Web site, jamieoskin.com, and hopes to get the products into high-end boutiques. She said she had several hundred customers already, mostly through word of mouth. — Holly Haber

Gaultier’s Fleur Bows on West Coast

LOS ANGELES — West Coast consumers now can catch a whiff of Fleur du Male, Jean Paul Gaultier’s new men’s fragrance.

Beauté Prestige Inter­national, which holds the license for Gaultier’s fragrances, officially launched Fleur du Male here with an intimate dinner March 27 at the Chateau Marmont — and mentioned new projects from BPI’s other designer fragrance licenses, Issey Miyake and Narciso Rodriguez.

Miyake and Rodriguez are unveiling fragrances later this year. A spokeswoman for BPI, a division of Shiseido Cosmetics, described Miyake’s upcoming Intense Pour Homme as a flanker to prior fragrance entrants. Rodriguez’s male scent dubbed For Him Narciso Rodriguez is scheduled for release in September with four items: a fragrance, a moisturizer, a deodorant and a shaving product.

“What BPI is doing is really building pillar fragrances,” said the spokeswoman. “It is not about moving on to the next thing.”

Created by Francis Kurkdjian, who was also responsible for Gaultier’s 1995 debut Le Male, Fleur du Male bucks men’s fragrance convention with a heavy dose of orange blossom and opaque white bottling. The eau de toilette spray retails at $54 for 2.5 oz. and $72 for 4.2 oz. in Saks Fifth Avenue and Bloomingdale’s stores here.

Like the torso-shape factices that adorned it, the dinner table at the Chateau here was bathed in white with candles and a nearby image from the fragrance’s ad campaign of smiling, bare-chested model Andres Valencoso in a tub of white flowers.

“This purpose of the white is that it is very clean, very fresh and modern,” said the spokeswoman. “They used to call Jean Paul Gaultier ‘Jean Paul,’ and he has switched to ‘Mr. Gaultier.’ He is playful and sophisticated at the same time.” — Rachel Brown