NEW YORK — Pout Ltd., the five-year-old London-based indie cosmetics brand, has been recapitalized by Catterton Partners of Greenwich, Conn., a private equity firm that also is a partner in Frédéric Fekkai & Co. LLC and Niadyne Inc.

Pout's original founders — Emily Cohen, Chantal Laren and Anna Singh — will remain firmly involved in the brand's creative development, particularly in new product creation, while Catterton Partners and its operating company, Chrysallis, will provide infrastructure and supply chain support while handling product development, manufacturing, distribution and marketing communications. "Supply chain development is the biggest issue," said Melisse Shaban, chief executive officer of the New York-based Chrysallis. Details of the investment were not disclosed. Neither were figures concerning the size of the business, but industry sources estimate Pout's annual volume at $20 million. The brand is distributed in about 450 specialty and department store doors around the world, including the Harvey Nichols Group, House of Fraser, Sephora, Henri Bendel, Holt Renfrew and Victoria's Secret, as well as the Pout Covent Garden flagship. The majority of its sales are generated in the U. K., U.S., Canada, Australia and the Middle East.

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