NEW YORK — BlissWorld LLC opened its first U.S. QuickBliss, a counter equipped to perform spa services, in Bloomingdale’s flagship on Lexington and 59th Street last week. The Bloomingdale’s counter is the first in what the company said is scheduled to be a nationwide rollout in department stores over the next several years. The first QuickBliss launched last fall in London in Harvey Nichols.

QuickBliss counters are designed to conveniently service stool-perched shoppers with manicures, waxing and facials in an openenvironment. All treatments are 30 minutes long, with the exception of lip, chin and brow waxing, which will take approximately 15 minutes. The counter accepts appointments but also can accommodate customer drop-bys. QuickBliss is located on Bloomingdale’s cosmetics floor, surrounded by Bobbi Brown, Trish McEvoy and Prescriptives counters. A customer launch event is scheduled for Oct. 4 from 12 p.m. to 6 p.m. and will offer free Super Sleeping Peel facials, a $45 value. Bliss founder Marcia Kilgore is scheduled to attend the event.

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