By  on March 28, 2006

Quiksilver, Inter Parfums Ink Beauty Licensing Pact
PARIS — Inter Parfums SA and Quiksilver Inc. have teamed up for a worldwide beauty licensing deal, the companies said Monday.

Financial terms of the agreement between the Paris-based beauty maker and the Huntington Beach, Calif.-based surf, snowboard and skateboard wear label were not disclosed. However, their deal includes the creation, development and distribution of fragrances, sun care and other cosmetics products under the Roxy name and sun care and other skin care products under the Quiksilver name through December 2017.

"By signing this license we bring a new dimension to Roxy and Quiksilver," said Peter Bloxham, the Saint Jean de Lux, France-based senior vice president of Quiksilver Inc., referring to the lifestyle brand's two labels, for women and for men and women, respectively. "With Inter Parfums, we found a company that seems to have a good fit. One significant reason we chose them is that they understand us and know how to express brands. That's the reason we did not go with a big multinational."

Bloxham added that the partnership should result in some significant advertising pull, as the Quiksilver and Roxy beauty brands will be plugged in some publications that are new to the brands.

Quiksilver has had a brush with beauty before. In the fall of 1998 it launched a women's scent called Hula. Details of that venture were not available at press time.

As for Inter Parfums, the new license has many pluses, too.

"Quiksilver fits into our portfolio very well," said Philippe Benacin, president and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., who added that Quiksilver has a one-of-a-kind surf heritage. "It is so different from what we have."

Indeed, Inter Parfums' other fashion names — including Burberry, Lanvin, Paul Smith, S.T. Dupont, Christian Lacroix and Diane von Furstenberg — tend to be more high-end.

"Quiksilver's outdoor positioning is important to us," continued Benacin, adding that the brand also has a younger starting target audience, at 15 years old, than Inter Parfums' other beauty brands.

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