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Quiksilver, Inter Parfums Ink Beauty Licensing Pact
PARIS — Inter Parfums SA and Quiksilver Inc. have teamed up for a worldwide beauty licensing deal, the companies said Monday.
Financial terms of the agreement between the Paris-based beauty maker and the Huntington Beach, Calif.-based surf, snowboard and skateboard wear label were not disclosed. However, their deal includes the creation, development and distribution of fragrances, sun care and other cosmetics products under the Roxy name and sun care and other skin care products under the Quiksilver name through December 2017.
“By signing this license we bring a new dimension to Roxy and Quiksilver,” said Peter Bloxham, the Saint Jean de Lux, France-based senior vice president of Quiksilver Inc., referring to the lifestyle brand’s two labels, for women and for men and women, respectively. “With Inter Parfums, we found a company that seems to have a good fit. One significant reason we chose them is that they understand us and know how to express brands. That’s the reason we did not go with a big multinational.”
Bloxham added that the partnership should result in some significant advertising pull, as the Quiksilver and Roxy beauty brands will be plugged in some publications that are new to the brands.
Quiksilver has had a brush with beauty before. In the fall of 1998 it launched a women’s scent called Hula. Details of that venture were not available at press time.
As for Inter Parfums, the new license has many pluses, too.
“Quiksilver fits into our portfolio very well,” said Philippe Benacin, president and chief executive officer of Inter Parfums SA, the French subsidiary of Inter Parfums Inc., who added that Quiksilver has a one-of-a-kind surf heritage. “It is so different from what we have.”
Indeed, Inter Parfums’ other fashion names — including Burberry, Lanvin, Paul Smith, S.T. Dupont, Christian Lacroix and Diane von Furstenberg — tend to be more high-end.
“Quiksilver’s outdoor positioning is important to us,” continued Benacin, adding that the brand also has a younger starting target audience, at 15 years old, than Inter Parfums’ other beauty brands.
This story first appeared in the March 28, 2006 issue of WWD. Subscribe Today.
Further, Quiksilver’s acclaim in the U.S. could help Inter Parfums’ push there, as well as in Western Europe and Australia, the brand’s two other hottest markets.
On the product front, plans include the introduction of a fragrance for the Roxy line in September 2007.
Given Roxy’s feminine bent, “I think it lends itself ideally to the first phase of development,” said Bloxham.
The Roxy fragrance will be followed by a bath-and-body collection the following year. A sun care line is then expected for Quiksilver in early 2009.
Roxy and Quiksilver’s beauty products are to be sold in the prestige perfumery channel worldwide, plus in Quiksilver boutiques and, possibly, in other surf stores.
The announcement of the Quiksilver license comes less than two weeks after Benacin told financial analysts during a meeting in Paris that numerous acquisitions were in the offing, and that Inter Parfums was eyeing French, Italian and American fashion brands in the prestige category. At that time he ruled out signing any celebrity for a scent.
As reported, Inter Parfums SA’s 2005 net profits increased 5 percent to 16.3 million euros, or $20.7 million at current exchange rates, on sales that spiked 23.5 percent to 194.4 million euros, or $246.7 million.
Quiksilver’s net income jumped 32 percent to $107.1 million on sales that climbed 41 percent to $1.78 billion in the 2005 versus 2004 period.
Inter Parfums SA’s shares closed up 3 percent to a unit price of 40.89 euros, or $49.13, on the Paris Bourse Monday.
Minogue Mulling Scent
LONDON — Pint-sized pop princess Kylie Minogue may be preparing to launch a perfume.
“It’s a project she’s considering, but nothing has been confirmed yet,” a spokeswoman for the Australian singer said in response to a British press report that said Minogue has already concocted a juice and is negotiating with unnamed “cosmetics bosses” on a moniker and packaging — and that the fragrance is slated to hit counters by the December holiday season.
If a scent were to be launched, Minogue, who has a lingerie line dubbed Love Kylie, would add her name to the ever-growing list of celebrities who have turned scent-makers, including Jennifer Lopez, Sarah Jessica Parker, Sean “Diddy” Combs and Alan Cumming.