NEW YORK — A top Avon executive is headed to the majority owner of Frédéric Fekkai & Co. LLC.

Jill Scalamandre, senior vice president of global beauty brands at Avon, is expected to join Chrysallis — the beauty arm of Greenwich, Conn.-based private equity firm Catterton Partners — on May 21 as chief marketing officer, a new position.

Catterton, in addition to its stake in Fekkai, owns skin care brand Niadyne Inc. and color cosmetics brand Pout Ltd.

In her new role at New York-based Chrysallis, reporting to Melisse Shaban, chief executive officer, Scalamandre will evaluate acquisition targets and oversee marketing strategies across the company's existing beauty brands — as well as for a skin care brand set to be launched next February for Canyon Ranch, the Tucson, Ariz.-based destination spa.

"She'll have creative, product development, marketing and communications reporting directly to her," Shaban said of Scalamandre during an interview. "She will be instrumental and a vital partner to me in identifying young and growth companies we feel [have] the right infrastructure and capital resources behind them to be scaled."

Scalamandre will also develop plans to build the Chrysallis brands through multiple distribution channels, licensing opportunities and international growth, according to a statement from the firm.

"Jill has a unique background in that she's cut across every personal care category in every distribution channel," said Shaban. "For me it's hard to find [that sort of talent] because distribution has shifted and consolidated so dramatically in the last five years."

"In just a couple of years, Chrysallis has put together an impressive portfolio of brands and demonstrated the ability to add genuine value.  I am passionate about building brands and being a brand incubator, and growing their current and future portfolio," Scalamandre said in a statement.

Scalamandre has worked for Avon for four years. In April 2003, she joined the direct seller as group vice president of global marketing and has since led strategies for the firm's Anew skin care brand, its masstige fragrance portfolio and the current revitalization of Avon Color, Chrysallis noted in a statement.

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