BERLIN — Selective Beauty, the international distributor of prestige perfumes and cosmetics headquartered in Paris, has signed a licensing agreement with Marbert Germany for the marketing and distribution of Marbert products, effective September 2003. Selective Beauty will also take over the distribution of Diesel fragrance and beauty products, which was formerly handled by Marbert.

Marbert, Hamburg will retain its cosmetic production and research and development facilities, and will produce and develop the licensed Marbert products for Selective Beauty.

The German cosmetics producer has been undergoing structural changes. In August 2002, Marbert AG was transformed into Marbert Holding AG, with a lifestyle positioning. The cosmetics and apparel divisions were separated, and the current decision to abandon marketing and distribution of its cosmetics product range is “a strategic move to enhance efficiency,” Marbert chief financial officer Laura Caravante-Beucke said.

“We still own the Marbert name,” she stressed, “and will produce and develop new Marbert products with Selective Beauty’s input.” Marbert will also continue to produce beauty products for other firms, the names of which Caravante-Beucke would not disclose.

In 2002, Marbert beauty sales reached about $82 million, or 72 million euros, on sales of makeup, skin care and fragrances under the Marbert, Diesel, and Masayume brand names, as well as Revlon and Lamborghini in German-speaking Europe. Dollar figures have been converted from the euro at current exchange.

Selective Beauty was founded in Paris in 2002. It is currently active in seven countries, and generated sales of over $57 million, or 50 million euros, in 2002. In France, Selective Beauty distributes the beauty ranges from such names as Bulgari and Jil Sander; in Germany, Torrente and Lolita Lempicka, and in Poland, the entire Lancaster Group product range. This is Selective Beauty’s first licensing agreement.

Otto-Robert Fuchs, director of Selective Beauty Germany, said the company would spend the first months looking over the Marbert business. “Naturally, we’ll continue all existing business relations [with Marbert customers],” he said. “We will present a new concept in 2004 when we have closely studied and gotten to know the brand and customers.”

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