MONTREAL — The Sephora cosmetics chain is considering opening outlets in Canada based on the positive response to its e-commerce business that began fulfilling orders in Canadian dollars in October.

Few details are available, and a New York spokeswoman for San Francisco-based Sephora USA would not divulge the company’s plans.

“The response has been very good since the site was launched in October and we are exploring possible opportunities of opening stores in Canada,” said spokeswoman Laura Accettella.

The company has approached Aurora Realty Consultants here to find out more about the Canadian retail market, according to Aurora president Jeffrey Berkowitz.

“They’ve asked us about the Canadian market so there’s definitely interest on their part.”

According to a Toronto newspaper, Berkowitz said that Sephora plans to launch in Canada late next year or in early 2005 beginning in Toronto and expanding across the country. Berkowitz denied he was the paper’s source.

“They got that information from Sephora and attributed it to me,” he told WWD.

Toronto-based retailing consultant Wendy Evans of Evans & Co. said Sephora would have a major impact on the Canadian cosmetics and fragrance industry, which is largely concentrated in major department stores.

“It’s good news for consumers, as they have a wonderful selection of fragrances and cosmetics and every color of lipstick under the rainbow at very good prices.

“Their arrival will definitely have an impact on department stores such as The Bay and Sears, who have signed up the major brands. It will also have a major impact on drugstores that have been getting into cosmetics with high margins.”

Sales of cosmetics and fragrances in Canada (which has a population of around 34 million, about equivalent to that of California) in 2002 were over $770 million, or $1 billion Canadian.

— Brian Dunn

A Scent Honoring Feraud

NEW YORK — It’s time to let the sun shine.

Feraud, a fragrance named for the late designer Louis Feraud and inspired by the sunlight in his native Provence, will debut in March.“Louis Feraud is clearly the inspiration for this fragrance,” said Alison Farn, president of Gary Farn Ltd., which is handling the scent in the U.S. “He was most known as a fashion designer but his personality is really the focus of this fragrance project.” She explained that because Feraud hailed from the South of France he had “a very different perspective.” Those environmental influences played a role in developing the scent.

Feraud was founded in 1950 by Louis Feraud when he opened a boutique with his wife, Zizi, in Cannes. He presented his first couture show in 1958 after having moved the company to rue du Faubourg St. Honore. Feraud, who died on Dec. 29, 1999, also launched ready-to-wear in 1960.

Feraud looked to the light of Provence for inspiration and this was the idea behind choosing the sun as the symbol for this fragrance, said Farn.

Perfumers Workshop International owns and developed the fragrance project. Firmenich created the juice which opens with top notes of pear nectar, pink pepper, yellow grapefruit and elemi; middle notes of ylang-ylang, cherry blossoms, gardenia, cassie, heliotrope, dry fruits and lily and a dry-down of vanilla, sandalwood, cedarwood and amber beads.

The eau de parfum will be available in two sizes — a 1.7-oz. bottle for $58 and a 2.5-oz. size for $72. Two ancillaries also will be offered at launch: Radiant Body Lotion, $45 for a 6.8-oz. size and Radiant Shower Gel, $38 for a 6.8-oz. size. They are intended for morning use, reinforcing the sunrise theme. In the fall, two additional ancillaries — a body cream and a milk bath — called Serene will be added, creating a sunset theme.

Feraud’s bottle, described by Farn as “a crystal-like circle of light,” has an asymmetric shape and boasts the Feraud Paris name surrounded by a sun, all inscribed in gold on the front of the flacon. The outer carton, designed by William Skinner, vice president, creative director of Perfumers Workshop Intl., is yellow with metallic gold lettering.

“Visually, what’s nice about [Feraud] is it doesn’t take that much explanation to convey this happiness message we want to give to everyone. The sun clearly is an inspiration and a source of happiness to almost everybody,” said Farn.While Farn would not comment on projected U.S. sales, industry sources estimated that the scent could do $6.5 million at retail in its first year on counter.

Feraud will launch in about 90 Nordstrom doors and Feraud boutiques in March, then roll out to Saks Fifth Avenue, Neiman Marcus and Sephora in the fall. An advertising and promotional program is still in development, but so far plans include a sampling effort, with approximately one million vials on cards,and co-op advertising.

— Kristin Finn

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus