NEW YORK — Skin Care Lab, a downtown Manhattan spa opened in 2001 by dermatologist Brad Katchen, has ventured into cyberspace.
The spa’s virtual apothecary, at skincarelab.com, went live last week and features upward of 15 brand links. Additional products and brands are merchandised by concern under “antiaging,” “lip care” and “nail care” links. The site could generate sales in excess of $500,000 in its first year, according to sources’ estimates.
Discussing the online venture, Katchen remarked that the spa’s “bicoastal clients wanted one place to buy” — demand that has also prompted Katchen to eye Los Angeles for a second Skin Care Lab. “The philosophy is to educate people about taking care of their skin and how different lines function,” added Katchen, who pointed to the site’s informational content, including an online newsletter he authors.
Skin Care Lab’s product mix — both online and in the spa at 568 Broadway — includes Algotherm, a seaweed-based line; Epicuren, an enzyme-based collection, and MD Forté, a glycolic acid-based brand. Recent additions include skin care line Ole Henriksen, and Tripod Labs, a foot care line from three New York-based podiatrists.
Katchen called the four-floor, 3,000-square-foot spa a “continuation” of his eight-year-old practice, which is in the same building. “Dermatology and spas have blended, so it was a natural spinoff.” Though he refused to discuss sales figures, sources estimate the spa generated in excess of $1 million last year. Facials, body treatments, massages and manicures and pedicures range in price from $100 to $250.
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