LOS ANGELES — In her daily routine, skin care marketer Kate Somerville’s job is to suppress breakouts. But for her own breakout on QVC, Somerville will make an exception.
Her debut appearance on the shopping channel is scheduled for Sunday, during the second edition of “Beauty Newsmakers Face to Face,” a show that highlights brands gaining press exposure.
Allen Burke, QVC’s director of merchandising, said Somerville is a perfect candidate for the show because she “is really a future star, if not already a star. Clearly, she has an amazing celebrity following. A thousand big-time celebrities can’t be wrong.” On the episode, Somerville is joining a prestigious group that includes Cristina Carlino, creator of Philosophy, Leslie Blodgett, president of Bare Escentuals, Cristina Bartolucci, co-founder of DuWop, and Maureen Kelly, creator of Tarte.
Somerville’s contribution is her signature, intensive exfoliating Kate In A Jar, which typically retails for around $85 for a 1.7-oz. helping, and her expert skin treatment advice for callers with questions.
“I am really nervous for QVC,” Somerville admitted. “Luckily, I have to rely on what I know, and I know a lot about skin.”
This story first appeared in the February 6, 2007 issue of WWD. Subscribe Today.