NEW YORK — Alfred Sung is offering the beleaguered fragrance market a bit of tranquility with his latest fragrance masterbrand, Paradise, which will launch in August.
“It’s been so cold, it’s nice to go to a warm place,” joked designer Alfred Sung of his motivation to create the fragrances. Sung added that he wanted the scents to evoke feelings of being in “a happy place that’s calm and peaceful. Everyone sees paradise in their own way.” For Sung, “the ideal paradise is a sunny setting, full of lush greens and along with those elements comes beautiful flowers, bees, beautiful butterflies and birds singing — a happy and tranquil setting.”
This is the first time that Riviera Concepts, Sung’s fragrance licensee, has launched a men’s and women’s brand simultaneously. “The Alfred Sung Paradise packaging concept lends itself equally and naturally to both the men’s and women’s fragrance presentations,” said Adrian Ellis, president of Riviera Concepts Inc. In the past, the brand’s men’s and women’s fragrance concepts have been introduced independently. Ellis also noted that another part of the firm’s strategy in launching this new masterbrand is to raise its presence in the men’s fragrance arena.
Paradise for Women and Paradise for Men were both developed by Givaudan’s David Apel. The women’s juice is a floral with top notes of dewy tropical greens, tagete absolute and juicy white peach; middle notes of night blooming jasmine, gardenia buds and rose de mai petals, and a drydown of delicate orchid vanilla, exotic sandalwood and cashmere musk. Paradise for Men, a fresh scent, has top notes of papaya, a splash tonic accord and marine notes; middle notes of cardamom, armoise and dewy anise, and a drydown of blanche woods, sandalwood and patchouli. The bottles, designed by Sung, are triangular and designed to fit in the palm of the hand. The women’s bottle is hydrangea, a light green, and the men’s is tea grass, a dark green.
Paradise for Women includes six stockkeeping units: a 1-oz. parfum spray, $95; a 3.4-oz. eau de parfum spray, $68; a 1.7-oz. eau de parfum spray, $49; a 6.8-oz. body lotion, $32; a 6.8-oz. shower gel, $24, and an 8.8-oz. hand cream duo, $20. Paradise for Men includes seven sku’s: a 3.4-oz. eau de toilette spray, $52; a 1.7-oz. eau de toilette spray, $38; a 3.4-oz. aftershave, $38; a 6.8-oz. aftershave balm, $29; a 6.8-oz. body wash, $18; a 2.6-oz. deodorant, $14, and a 5.3-oz. soap-on-a-rope, $14. Paradise will have the same pricing strategy, according to Margaret Spasuk, vice president of sales and marketing for Riviera Concepts.While executives declined to offer a sales projection, industry sources estimate the masterbrand could generate first-year retail sales of approximately $30 million worldwide. Sources expect the launch to be backed by a promotional war chest of about $10 million.
Support for Paradise will include visuals in retailer catalogs and approximately two million scented impressions, including Liqua-touch samples, blow-ins and direct mailers. The men’s Liqua-touch sample will be included in the women’s 1.7-oz. eau de parfum for initial launch shipments, so that women will experience the companion scent.
Paradise is currently exclusive to Nordstrom, where it launched on July 4, according to Brett Cosens, divisional vice president of sales, North America. The fragrance will be rolled out in August to 1,500 doors in Canada and the U.S., including divisions of Federated Department Stores, Marshall Field’s, Lord & Taylor, Hecht’s and Dillard’s. In Canada, the distribution will include The Bay and Sears. The fragrances will also go into Puerto Rico and the Caribbean.
EU DELAY ON WELLA NEW YORK — Procter & Gamble will just have to be patient.
The European Union Commission Monday said it will take another two weeks beyond this Thursday’s original deadline to either clear P&G’s acquisition of German hair care giant Wella AG or subject it to a more comprehensive four-month review. The deadline is now July 30.
It couldn’t be immediately learned whether the extension had been prompted by a specific request by one of the EU’s member states, by changes within the framework of the acquisition or some other factor.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia