NEW YORK — Alfred Sung is offering the beleaguered fragrance market a bit of tranquility with his latest fragrance masterbrand, Paradise, which will launch in August.

“It’s been so cold, it’s nice to go to a warm place,” joked designer Alfred Sung of his motivation to create the fragrances. Sung added that he wanted the scents to evoke feelings of being in “a happy place that’s calm and peaceful. Everyone sees paradise in their own way.” For Sung, “the ideal paradise is a sunny setting, full of lush greens and along with those elements comes beautiful flowers, bees, beautiful butterflies and birds singing — a happy and tranquil setting.”

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