NEW YORK — Versace has added a spritz of glam to its year-old Jeans Couture fragrance masterbrand.
Jeans Couture Glam, the second women’s fragrance to be introduced under the Jeans Couture moniker in as many years, is slated to trickle into the U.S. in late November. While the existing feminine scent features amber accords, the new fragrance is described as a floral musky scent. Glam is currently being rolled out in Europe and Asia.
“It’s for women not afraid to be noticed,” said designer Donatella Versace. “[It] is a very feminine scent — the heart of the fragrance comes from some of my favorite flowers, a bouquet of pink roses.”
Marjorie Wollan, president and chief executive officer of Versace Profumi USA, the fashion house’s U.S.-based beauty affiliate, said, “Glam reinforces the strength of the [Jeans Couture] collection.” Though Wollan refused to discuss numbers, the Jeans Couture Man and Woman fragrances are said to have so far generated retail sales of $3 million to $4 million in the U.S.
Outwardly, the Glam bottle appears identical to the Versace Jeans Couture Man and Woman bottles — with the exception of color: Glam is hot pink while Man and Woman are green and amber, respectively. But all three bottles do share common design elements, such as a sleek metallic finish and flashy, rhinestone-studded fronts and backs. They were designed by Donatella Versace in conjunction with A/R media’s Tino Valentinitsch. The Glam visual uses the same image that appeared in ads for the masterbrand — a photograph of a naked man and woman intertwined, which was shot by Steven Meisel. Quest International’s Francis Kurkdjian blended the juice for Glam, which incorporates notes of tangerine leaves and pink pepper; rose and orchid, and cedarwood and black musk.
Positioned for a young, jet-set 20- to 35-year-old, Glam is designed “for somebody who’s going to go and have a crazy night out on the town,” said Wollan. It will be priced at $55 for 2.5 oz. and will be accompanied by two 200-ml. ancillary products — a body lotion, for $30, and a bath and shower gel, for $25. Industry sources estimate Glam could generate as much as $10 million in worldwide retail sales in its first year, with $1 million to $1.5 million of that being generated in the U.S. Sources indicated that roughly 30 percent of the U.S. projection will be spent to promote Glam during a major push here in the spring.Though sources indicate the scent will likely reach initial U.S. distribution in Sephora — as well as Versace’s 17 U.S. boutiques — in November, there will be a “big push into broader distribution,” prior to Mother’s Day, noted Wollan. “We’re coming back at the beginning of next year,” she added, “when we’ll [also] reinforce the other [Jeans Couture] fragrances.” Spring promotional plans for Glam call for 250,000 vial-in-box sample sprays; in-store visuals, and rotator support. Besides the firm’s own boutiques, Versace fragrances are carried at chains including Neiman Marcus, Nordstrom, Macy’s, Burdines and Dillard’s.
Elsewhere internationally, Glam was introduced in Japan in August. It will be launched in the U.K. in spring.
— Matthew W. Evans
PARIS — Cosmetics company Bourjois is giving its sales organization in France a makeover, which includes cutting 134 jobs — most of which are in sales — and creating 37 new ones. The revamp, which began in May, “will affect neither the brand’s factories nor its laboratories,” the Chanel-held company explained in a statement.
“After numerous years of net losses in France and to regain profitability in its historic market, Bourjois is restructuring its sales organization,” it continued, without divulging particulars.
— Jennifer Weil
Land Deal in Works
PARIS — According to press reports, L’Oréal-owned La Roche-Posay Laboratoire Pharmaceutique is on the verge of purchasing the water and land — but not the thermal station — of its namesake, La Roche-Posay brand, from the Lesrel family. Terms of the possible deal were not disclosed.
The French beauty brand has been buying La Roche Posay’s mineral water for 15 years to use in its skin care products.
L’Oréal executives could not be reached for comment.
NEW YORK — Azadeh Ghotbi, previously director of marketing at ulta.com, has joined the staff at Christian Dior Perfumes as director of beauty and e-commerce. Meanwhile, Dianne Vavra has been promoted from senior publicity director to vice president of public relations.
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