LONDON — She may not be a fan of pop music, but Vivienne Westwood thinks the time is right to Let It Rock.
The British designer and Coty Prestige, her beauty license holder, will introduce Let It Rock, a scent for women, starting in August.
"I stopped listening to [popular music] after the Sex Pistols," said Westwood, who named the fragrance after a store of the same name she opened on the King's Road here in 1971. "Every group I've ever listened to [since] has been so pathetic. Since I'm not listening, hopefully there's something challenging [being played]."
Michele Scannavini, president of Coty Prestige, said he plans to pump up Westwood's beauty volume with the launch by widening the brand's international reach. He suggested there are opportunities for growth in markets, including northern and Eastern Europe, as well as Asia. He underscored, however, the brand will maintain a highly selective approach to its retail network.
Industry sources estimate Westwood fragrances generate abour $10 million at retail globally. The sources forecast that figure could double after the launch of Let It Rock.
The designer said she had groupies in mind while concocting her newest scent, recalling in particular Sable Starr, the girlfriend of Johnny Thunders, lead singer of Seventies punk rock band the New York Dolls. Westwood recounted Starr tricked her friends in order to ensure a meeting with the singer alone.
"Her plan was to get Johnny Thunders and she achieved it," she said, adding Let It Rock's advertising tells the tale of a modern rock groupie. Shot by Silvia Puntino, the campaign features model Tatyana Usova exiting a car.
"Hopefully, there are a few rock 'n' rollers left for her to have one or two boyfriends," quipped Westwood.
Let It Rock's juice features patchouli, a scent favored in the Sixties and Seventies, though the designer was keen that the finished product avoid the nostalgia linked to single-note oils popular in that era.
Blended by Firmenich's Marie Salamagne, it also comprises notes of bergamot, red freesia, jasmine and amber.
Let It Rock's bottle is a continuation of a packaging theme kicked off in 1998 with the launch of Boudoir, Westwood's first scent. To date, her fragrances, which have included Anglomania, Libertine and Sin Garden, have been in bottles topped with a stopper reminiscent of her cross-topped orb logo.The scent's name is printed on the bottle in red letters, meant to look like it's been scrawled in lipstick.
The eau de parfum will be available as 30- and 50-ml. sprays priced at 29.50 pounds and 47 pounds, respectively, or $59 and $94. An ancillary line includes a body lotion and shower gel.
Dollar prices are converted from the pound at current exchange and are for the U.K.
Single- and double-page ads, as well as samples, including mini sprays, will support the scent's launch, which will kick off when it bows internationally starting in August. A tweaked version of the scent will hit stores in Asia in June 2008. A U.S. launch date has not been set.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
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Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast