NEW YORK — A new wellness center on Manhattan's West Side is targeting those looking to mellow out.
Yelo, as the space is called, offers reflexology and aromatherapy and promotes a concept that has yet to take hold in the high-energy, corporate environment: the power nap.
Within the 1,800-square-foot space, there are seven private cabines, dubbed "Yelo cabs," where clients can drift off for between 20 and 40 minutes. Each cabine measures about 60 square feet and customers can specify lighting and music preferences, everything from classical and jazz to white noise and the sound of the sea.
A 30-minute reflexology and sleep session goes for $65 and a 90-minute reflexology session costs $125. There's a retail area in the front of Yelo that measures about 500 square feet, where brands such as Sprayology, Jane Inc. and Flare are sold. A so-called "simulated sunrise" — the cabine lighting gradually brightens — is designed to bring clients out of their daytime slumber.
"The color yellow is associated with joy, warmth and safety," said founder Nicolas Ronco discussing the inspiration for the wellness center's moniker in an interview last week. He said napping increases alertness and productivity, and added it had been estimated that Americans would spend $5 billion on sleep aids by 2008.
Market sources estimated Yelo would generate total sales of $1.6 million in its first year, and increase that figure to nearly $4 million in the third year with the addition of more locations. A Yelo product line is also in development for the coming fall.
Yelo's inaugural location is expected to be fully completed by Jan 29. And while agreements have yet to be signed, Ronco is exploring the idea of reviving the corporate nap by teaming with major corporations to put Yelo cabs in offices. He'd also like to put Yelo cabs in airports.
Ronco said he planned to open as many as 50 Yelo locations in several major cities, including Chicago, London and San Francisco, as part of a 10-year plan.
Inter Parfums 4Q Sales Soar 37% PARIS — Inter Parfums Inc. said this week that sales for the fourth quarter jumped 37 percent, to $90.3 million from the same period a year ago, and Inter Parfums SA, the Paris subsidiary of Inter Parfums Inc., posted fourth-quarter 2006 sales up 18 percent year-on-year, to 55 million euros, or $71.2 million at average exchange.Adjusted for foreign exchange, sales of Inter Parfums Inc. rose 34 percent. For the full year, Inter Parfums Inc. sales hit $321.1 million, a 17 percent rise from 2005. Sales for 2006 reflected a 16 percent gain.
The New York firm is projecting 2006 profits of $17.2 million to $17.5 million, or 84 cents to 85 cents per diluted share, up from a previous guidance of $16.9 million, or 83 cents per diluted share. It plans to report the final tally in March.
Inter Parfums SA reported 11 percent growth for the full year, to 216.2 million euros, or $279.8 million. Looking ahead, it predicts 2007 sales will spike 13 percent, to hit 245 million euros, or $318 million at current exchange, on the back of its enlarged brand portfolio, which includes recently acquired beauty licenses for Quiksilver and Van Cleef & Arpels.
Inter Parfums SA said in a statement that new lines, including Burberry London and Paul Smith Story, boosted sales for the 12-month period ended Dec. 31.
By brand, Burberry was up 10 percent, to 144.8 million euros, or $187.4 million at average exchange, for the full year; Lanvin rose 19 percent, to 35.1 million euros, or $45.4 million; Paul Smith spiked 22 percent, to 17.7 million euros, or $22.9 million; S.T. Dupont was up 15 percent, to 10.1 million euros, or $13 million; Nickel grew by 34 percent, to 4.2 million euros, or $5.4 million, and sales at Christian Lacroix slumped 17 percent, to 4.1 million euros, or $5.3 million.
By region, business in Eastern Europe rose 24 percent versus 2005, while Asia delivered 16 percent year-on-year growth. Western Europe continues to be the firm's biggest market, generating 30 percent of total sales in 2006.
The firm said it would introduce an inaugural fragrance for Roxy in the fall. It acquired the beauty license for Quiksilver Inc., which owns Roxy, in 2006. The firm said its first product developed under license to jewelry brand Van Cleef & Arpels would bow in 2008. — Ellen Groves
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)