NEW YORK — YSL Beauté has named Val Garland artistic adviser for Yves St. Laurent Makeup, succeeding Linda Cantello, whose four-year contract with YSL ended late last year.
Garland, a self-taught makeup artist who's firmly entrenched in the editorial, celebrity and runway circuit, said during an interview last week she hoped to collaborate with YSL to "bring about new ideas in color, texture, packaging and application." She expects to be present at press and teaching events and oversee advertising shoots.
"It'll be the whole box and dice," the Birmingham, England, native said in a thick British accent.
In addition to working with celebrities like Keira Knightley, Kate Winslet, Kate Moss, Sienna Miller and Natalie Portman, Garland has collaborated with photographers Mario Testino and Patrick Demarchelier. She has for the last 12 years consistently worked on editorial projects for British Vogue. She also works with Vogue magazine in the U.S. and French Vogue, W and V magazines.
Perhaps larger than her collection of celebrity clients and editorial credits is the list of designers and fashion houses Garland has worked with. Think Alexander McQueen — with whom she has worked for 10 years — John Galliano, Roland Mouret, Sonia Rykiel, Givenchy, Chloé, Lanvin and BCBG.
"I like the idea of being able to do anything and everything, whether it's a beautiful cover for British Vogue or a strong statement for a catwalk," said Garland. "And I like a challenge." She recalled a Fashion Rocks event in London when she had four and a half hours to ready 160 models for 18 shows. "I had to [oversee] the 78 makeup assistants," she said.
Garland's beauty career began in 1979 when she was 17 and traveled to Sydney to work as a hairdresser. Soon, she began doing work for magazines, the music industry and the catwalk. "I used to do loads of makeup," she noted. "People asked me, 'Why not be a makeup artist?' I succumbed and loved it more than hair.
"I taught myself, because I wore so much makeup," she added.
Garland returned to England in 1994, when she moved to London. "By then, I was so interested in the [cosmetics] business that I had to move to this side of the world. London, New York and Paris is where our work is."Garland said she loved a smoky eye, but added, "Right now, I'm into a red lip." And as tastes change, so do the whims of a veteran makeup artist. "I'm a little bit older now and I don't wear as much makeup as I used to," she said, adding that the looks she creates for herself are "as if I didn't try hard. But," she added, "quite a few products are involved."
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