Beauty brands and airport retailers are increasingly focusing on male travelers. That’s because “men’s skin care is the fastest-growing [beauty segment],” said Nigel Keal, head of category, fragrance and cosmetics, at World Duty Free.

“It’s up 25 percent,” continued Christian Courtin, president and chief executive of Groupe Clarins, whose men’s skin care line, Clarins Men, has been credited with growing the category at World Duty Free by 80 percent.

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