While the fall fragrance lineups include a rejuvenation of a Sixties classic for Hermes and selecting a famous face for Armani, Versace and Marc Jacobs preferred to keep it bright and modern for their new scents.
What do you get when you combine the classic scent Caleche and the legendary Kelly bag in a 100-ml bottle? On June 21, Hermes will open the doors to its Wall Street boutique in Paris, as well as introduce new fragrance, Kelly Caleche. The French design house’s highly anticipated scent is a descendant from the original Caleche of four decades ago that also manages to infuse inspiration from the iconic Kelly bag, eponymous of the late Grace Kelly. Hermes’ in-house perfumer cites iris, mimosa, tuberose, and climbing rose in creating the floral leather scent that embodies Kelly Caleche. The band around the neck of the bottle bears a striking resemblance to the clasp on a Kelly bag, which has spawned a cult following since Grace Kelly sported one on the cover of Life magazine over half a decade ago. Prices for the fragrance are $75 for a 50-ml. eau de toilette spray and $110 for a 100-ml. edt spray.
Beyonce Knowles, almost as well known for her glitzy red carpet style as she is for her music, is the face and voice of Giorgio Armani’s new scent, Emporio Armani Diamonds, debuting in the fall. The Grammy-award winning singer will appear in print and TV ads for the fragrance, where she will sing a song inspired by “Diamonds Are a Girl’s Best Friend.” When asked why he chose diamonds, Armani said, “I wanted a theme that reflected that glamour and sparkle of this fragrance.” Beyonce, who has been dressed by the fashion designer for some time, embodies just that.
The only woman with enough star power to sell $35,000 worth of fragrance at New York’s Saks Fifth Avenue in one day is Versace’s leading lady, Donatella Versace. The new fragrance, aptly called Versace, is lighter and brighter than the previous scents put forth by the Italian mega-brand. About 300 people crowded onto the main floor of Saks where Versace signed bottles for an hour and helped sell bottles of the new fragrance, helping it earn a top ranking at the store. For the remainder of 2007, Saks will exclusively sell the fragrance, and by next year, distribution will expand to other specialty stores, department stores, and cosmetics leviathan Sephora.
A freshly out of rehab Marc Jacobs is further securing his mark in the fragrance world with his new scent, Daisy Marc Jacobs. Slated for release in August, this fragrance comes at the heels of Jacob’s string of successful scents, including the original Marc Jacobs in 2001 and Blush in 2003. Daisy, which Jacobs’ claims is more happy and youthful than his previous scents, is aimed at a younger 18- to 24- year-old demographic and reasonably priced at $55 for 1.7-oz. bottle and $70 for a 3.4-oz. for the larger version. Daisy’s distribution will be almost double of Jacob’s higher-end fragrances, sold in 1,500 to 1,800 specialty and department stores across the U.S. The floral fragrance, which industry sources project will have sales upward of $50 million in its first year, draws its scent from wild strawberries, violet leaves, grapefruit, gardenia, and jasmine petals, as well as musk, vanilla, and white woods.
For a detailed look at the stories behind the headlines, see the following archived articles:
Hermes Taps Heritage for New Scent
Armani Signs Beyonce to Front Scent
Donatella Versace Does a Star Turn
Marc Jacobs Aims for Youth With Daisy