NEW YORK — Mother’s Day is two months away and independent and specialty retailers have started generating ideas to ensure success at point-of-sale. Many will use themed merchandise displays, gift certificates and added-value purchase incentives to ensure a good holiday.

The exterior of the store is used to spark interest for Scarlett Messina, owner of Scarlett in Philadelphia. Messina displays the store’s special beauty purchase of the day outside on a chalkboard. The store’s windows also support daily purchase specials and once inside, customers will find highlighted merchandise on several tables. "We’re known to have the hard-to-find products. We call our customers and tell them what’s in," noted Messina, adding that exclusivity also draws clients in. High levels of service, coupled with sampling, helps nail a sale.

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