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NEW YORK — Victoria Beckham, meet America. Beckham hit Manhattan Thursday with the launch of her DVB label at Saks Fifth Avenue, followed by a dinner in her honor hosted by Saks chairman and chief executive officer Steve Sadove.
As for those who were wondering whether she would make a splash in the States, they needed to look no further than Saks. The crowd went wild for the former Spice Girl, screaming, clapping and trying to get a shot of her with their cellphones.
The mayhem extended to the paparazzi, which at one point caused a near pile-up by the red carpet that Saks created just for Beckham on its main floor.
The dinner at the Four Seasons restaurant was a much more intimate affair. It gave Beckham the chance to charm the crowd of editors with her irreverent sense of humor.
“I had a wonderful day today,” she said just before dinner was being served. She kept her words brief for a reason. “I know all of you want to eat – including myself,” she said, before adding, “I hate to ruin the rumors.”