NEW YORK — If there was any doubt Victoria Beckham would create a stir in America, it was dispelled by Saks Fifth Avenue.
Beckham hit Manhattan Thursday with the launch of her DVB label at the Saks flagship, followed by a dinner in her honor hosted by Saks chairman and chief executive officer Steve Sadove.
At the personal appearance, a crowd of 400 or so fans went wild for the former Spice Girl, screaming, clapping and trying to get a shot of her with their cellphones. The mayhem extended to the paparazzi, which at one point caused a near pileup by the red carpet that Saks created just for Beckham on its main floor.
Beckham, in a sequinned silver Fendi tank top, white DVB jeans and silver Christian Louboutin heels, took it all in, posing and pouting patiently for her fans.
"I caught the tail end of it," said Sadove at the Four Seasons restaurant later that night. "It was a mob scene. People were so excited. We've seen a lot of celebrities coming to Saks, but this one was at or near the top. She so well fits the personality of what we're trying to do with the store."
Beckham said she decided to kick the launch off with Saks because she was impressed with the retailer and its executive team.
"They were really nice, cool and professional," she said. "Obviously, this is a huge opportunity for me. This is a great store. They have been really supportive and wrote a big order. You can't ask for more."
Nor could her fans, who were beaming with delight at Beckham and her patience with the crowds.
"She is one of the nicest celebrities I have ever met," said Mike Lombardo, 23, a graphic designer from New York. "And her style is great."
Beckham's profile has been on the rise here in recent months. Since launching the concept for DVB, she has been busy getting the collection off the ground while arranging her move from Madrid to Los Angeles, where her husband, David, has a $250 million contract with the L.A. Galaxy soccer club. To that end, Beckham has been spending a lot of time on the West Coast.
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