NEW YORK — There’s been a brand switch at the Avon store in Trump Tower.

Last Friday, the first-floor shop, part of the Avon Centre Salon and Spa, reopened as the flagship for Avon’s retail brand BeComing. Previously, the 750-square-foot space was devoted to showcasing beauty products from Avon’s core lineup, such as Anew skin care and Beyond Color lipstick.

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