MILAN — Italy’s Clothing Company, the parent company of Belstaff, is planning to go public.
“It’s a path that will allow us to generate new capital and at the same time maintain a certain level of independence,” Franco Malenotti, Clothing Company’s founder and president, told DNR in an interview. Still he stressed that an IPO isn’t imminent and won’t take place for at least another year.
Family-owned Clothing Company, based near Venice, joins a growing list of fashion and luxury goods companies heading to the stock market. Aeffe SpA, the parent of Alberta Ferretti, Pollini and Moschino, is going public this summer while jeweler Damiani SpA recently announced its stock market aspirations. Salvatore Ferragamo and Prada are both planning listings. Gianni Versace might pursue an IPO as well.
Malenotti said that Clothing Company, which owns the Belstaff, Capalbio and Black Prince brands, saw its 2006 sales rise 40 percent to 70 million euros, or $93.1 million. Based on the company’s current order book, 2007 sales should grow 33 percent to 93 million euros, or $123.7 million, he said.
Recently the company invested 15 million euros, or $20 million, in a new 24-hour automated logistical hub, speeding up its delivery times. It has also set up a new U.S. subsidiary to oversee the American market. Malenotti said the company’s next challenge will be to penetrate new markets like China, South America and Russia.
Over the last few years, the company has focused on evolving Belstaff past its motorcycle and outerwear heritage into a hot Hollywood brand through product placement initiatives and sponsorships.
Stars like George Clooney, Brad Pitt, Johnny Depp and Tom Cruise have all worn Belstaff jackets in character. Miramax used a number of Belstaff styles for 2004’s “The Aviator,” starring Leonardo DiCaprio. Just last week, Belstaff was one of the corporate sponsors for the “Ocean’s Thirteen” premiere at Hollywood’s Grauman's Chinese Theater.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews