NEW YORK — BeneFit Cosmetics, one of LVMH Moët Hennessy Louis Vuitton’s more offbeat holdings, will cross into the fragrance arena with the September launch of Maybe Baby, the brand’s first scent.

Concurrently, BeneFit’s color assortment will get a serious boost from the introduction of an 80-stockkeeping-unit cosmetics line, called Marvelous Makeup.

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