MILAN — Luciano Benetton said Thursday he would step back from the daily management of Benetton Group, marking a dramatic shift in strategy for the firm.

Benetton said in a statement that he will remain group chairman, but that this will be an "honorary position." He said his family will also be on the sidelines, and that he plans to strengthen the management structure of the company with the addition of new managers from outside. "Management must have total responsibility," said Benetton. "We [the family] will be shareholders."

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