By  on December 16, 1994

NEW YORK -- Benny Lin, fashion director for Macy's East, will resign from the store on Monday, when R.H. Macy's merger with Federated Department Stores becomes effective.

Macy's did not name a successor.

Lin, who supervised the fashion direction for all women's ready-to-wear, dresses, shoes, accessories, lingerie and children's wear, said he was offered a new contract with the combined Federated/Macy's organization, but opted for a buyout package.

"It all came down to dollars and cents," Lin said Thursday.

He said he was considering three job options in the fashion business, but declined to specify. He denied a report that he would be joining Saks Fifth Avenue.

Lin, a native of Hong Kong, did not travel to the European collections along with other Macy's fashion representatives because he did not have a green card. However, he said he received one this month and traveling overseas would not be a problem in the future.

Despite missing out on the overseas collections, he kept up on the trends, covered the New York fashion shows as intensely as anyone in the business and built up Macy's designer business at the Herald Square flagship and a handful of branches where designer merchandise is sold.

He is credited with developing Macy's "Ten to Count On" advertising campaign, the New Signatures shop for young designers and the Impulse area for contemporary merchandise.

Lin joined Macy's in 1983 as an executive trainee, reporting to Arthur Reiner, the former chairman and chief executive officer of Macy's East.

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