NEW YORK — Bergdorf Goodman has multichannel ambitions and wants to fulfill the strategy by launching e-commerce in fall 2004.
The luxury store unofficially joined the e-commerce crowd two weeks ago, when it launched an informational-only site, bergdorfgoodman.com. This month, the store began promoting its site through direct mail, advertising in newspapers and magazines, and banner ads on other Web sites.
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