By  on July 14, 2010

BERLIN — The city was hot this season — and not just because of World Cup fever and temperatures near 100 degrees.

There was a packed schedule from July 7 to 10. Buoyed by a better-than-expected retail season and a solid fashion lineup for spring 2011, spirits were high at the Bread & Butter and Premium trade shows, as well as in the Mercedes-Benz Fashion Week Berlin tent and off-site venues.

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